Following a new distribution agreement with Portugals biggest cable and satellite operator, TV Cabo, Extreme Sports Channel launched in Portugal on 8 May. This latest major platform deal opens up a new country for Extreme, making 53 in total. Portuguese is now the tenth language in which the channel is available.
Extreme launches in Portugal in grand style with live coverage of one of Europe’s biggest extreme sports events, the Lisbon Downtown mountain bike race. This race through Alfama, the old town of Lisbon, is also expected to draw in at least twenty thousand live spectators to see the world’s best mountain bikers battling it out on Saturday.
This is the latest European launch for the channel, following the conclusion of deals with a number of networks including 27 new deals in Poland, 12 in Romania, 20 in the Ukraine and several others in Croatia and Slovenia.
Extreme Sports Channel is the world’s first television channel totally dedicated to the world’s fastest growing participatory sports and the music, fashion and way of life that accompanies them. The channel was launched in 1999 and is now available in 53 countries across Europe, the Middle East and North Africa. It transmits in 10 languages and broadcasts 24 hours a day, 7 days a week to nearly 18 million households.