Eurosport, the n°1 pan-European TV channel, and Dassault Systèmes, the 3DEXPERIENCE Company, world leader in 3D design software and 3D Digital Mock Up, will introduce a new 3D experience to the world of equestrianism during Eurosport’s live broadcasting of the Saut Hermès showjumping event, March 14 – 16, in the Grand Palais in Paris.
The bespoke experience developed by Dassault Systèmes uses the power of real-time interactive technology and 3D visualisation to explain the subtleties of showjumping for fans at the event and at home. As well as providing new insight for knowledgeable equestrian fans, the 3D animation is also designed to broaden the sport’s appeal and help present it to a wider audience.
The Grand Palais and the two main courses within the competition — the Saut Hermès and the Grand Prix Hermès — have been modelled in 3D. Using a touchless device and interacting with different camera views, international showjumper Michel Robert will guide a virtual rider and horse through the 3D environment to demonstrate the optimal route of each course.
Features, such as zoom, rotation and free movement along the track, will be used to explain the fans watching Eurosport’s live coverage the main difficulties of each obstacle and detail the strategic options available to make the best run, including the number of strides the horse must make between jumps and the lines the rider must take to save time.
Mehdi Tayoubi, Vice-President Global Experiential Strategy, Dassault Systèmes, explains the motivation of the company behind the collaboration: “As a world leader in 3D, we are always striving to explore new innovative usages with our technology to reach a wider audience. The world of sport provides a great opportunity for us to test its application for the spectators at Saut Hermès and for the viewers at home. Developing this project together with Eurosport and Michel Robert felt like a logical connection and a great way for Dassault Systèmes to work in a co-innovation spirit.”
Olivier Fisch, Global Commercial Director & Managing Director Eurosport Events, said: “We are delighted Dassault Systèmes has chosen Eurosport as entry point into the world of equestrianism. They share our ambition to bring the best possible coverage and choice to today’s fans. To demonstrate our knowledge and understanding of live broadcasting, Eurosport will continue to introduce new technological initiatives throughout 2014, our 25th anniversary year.”
As a world class sport where precision, speed and talent create thrilling competitions, equestrianism has a natural place on Eurosport. Over 50 million Europeans are reached annually on Eurosport TV through equestrian content.
Besides the Saut Hermès created and run by French house Hermès, Eurosport covers other major equestrian events sponsored by brands such as Gucci masters, Rolex Grand Slam, Longines Global Champions Tour and the FEO World Equestrian Games.
Fans can watch Saut Hermès on Eurosport 2 on Saturday 15 March from 18:00 – 19:30 and on Eurosport from 20:00 – 21:00 CET.
This is followed on Sunday 16 March with the “Grand Prix Hermès” live on Eurosport from 15:45 – 17:30 CET.
For a video on Dassault Systèmes 3D technology used live on Eurosport for Saut Hermès, click here: https://vimeo.com/88637749 (Source : press release)