Eurosport, Europe’s leading sports entertainment group, and MCD Digital, leading Turkish Digital Media Company, announced a partnership to launch Eurosports new locally produced Turkish internet sports portal, tr.eurosport.com.
The new Turkish site becomes the 11th language version to join Eurosport’s international internet network and underlines the group’s strategy to continue geographical and digital expansion by establishing strong local partnerships.
The partnership between Eurosport and MCD Digital will further extend Eurosports online audience, interactivity and sports community in Turkey which is today the fourth internet sport market in Europe, accounting for 9% of European Sport audience.
Eurosport’s Turkish sports portal will deliver the highest-quality online sports experience, with premium-level local and international content, live commentary and quality sports news by top local and international sports writers. The new portal will benefit from Eurosport’s high quality technological infrastructure and development capacities to offer internet users a stream-lined experience featuring superior streaming and advanced web technology.
The Turkish site will be edited in Istanbul, Turkey by MCD Digitals dedicated local team and reinforced by Eurosports international editorial and technology teams. The teams will together provide the best of breed service. Europsorts editorial team will provide top international sports content and MCD Digital’s local editorial team will produce the portal’s local content catering to Turkish fans with strong football and basketball coverage. The editorial objective of the site is to offer out the strongest and widest variety of sports content in the territory with coverage of more than 120 different sports.
“Extending the Eurosport brand footprint in Turkey, a key market, is an important step for our group. Since 2000, Eurosport, in co-operation with MCD Multi Channel Developers, has enjoyed success in Turkey thanks to the popularity (or distribution) of the localised versions of our TV channels Eurosport, Eurosport 2 and Eurosport HD. It was natural for us to expand our media platform to include internet and we are delighted to partner again with MCD to offer Turkish sports fans a new comprehensive digital sports destination. Our ambition is to become the leading sport portal in Turkey” explains Laurent-Eric LE LAY, CEO Eurosport Group.
Building on our successful online operations, which reach an audience of over 13 million unique users every month in Turkey, we are excited to join forces with Eurosport to create the leading sports portal in Turkey. More than just the Turkish fans sports destination of choice, we are confident that tr.eurosport.com will quickly become the digital sports reference in Turkey thanks to the portals quality, exclusive content and ubiquity with social media and other portals explains Cenk Oflaz, CEO MCD Digital