The results of the latest annual EMS Survey, published on 19 June, show that EuroNews is the most watched international news channel by upmarket consumers in Europe.
7.1million affluent decision makers and opinion leaders watch EuroNews every week. EuroNews audience has experienced continuous growth and today weekly reach stands at 18%. According to the survey, EuroNews is ahead of all the other international news channels: CNN International, Sky News, BBC World, CNBC and Bloomberg, across 16 European countries.
Olivier de Montchenu, Sales and Marketing Director of EuroNews said: “This is a huge breakthrough for the channel and will be a major turning point for the international advertising market. This is the latest evidence of the relevance of EuroNews’ concept, which meets the needs of the European elite. It really is a knock-out win for the next generation TV news channel and this will be our communication message in the coming days.”
EuroNews is the leading international news channel, clearly ahead of CNN International, with 18% weekly reach (7.1million viewers in 16 countries ahead of all other PETV news channels). When Eastern European countries are taken into account, EuroNews is also the leading international news channel, ahead of CNN International, with 17.4% weekly reach in 19 countries. EuroNews has gone from strength to strength and in 2007 the channel gained 62,000 viewers, meanwhile CNN International lost 657,000 viewers.
EuroNews is now the leading international news channel in weekly reach in 7 of the countries covered by the survey: Czech Republic, France, Finland, Germany, Portugal, Spain and Switzerland.
For the first time, EMS has expanded in Eastern Europe, providing an insight into the media consumption of the elite in Poland, Czech Republic and Hungary. 54% of the Central Eastern European elite do not understand sufficient English to watch an English-speaking channel. Russian and German are key foreign languages in this region and are 2 of the 7 languages in which EuroNews broadcasts.