euronews has hit the ground running with the launch of DTT broadcasting in Greece and Cyprus. The channel targets full nationwide coverage in both countries by the end of 2012.
In Greece, euronews English is already available to 4,000,000 people in the region of Attica, which includes the capital Athens, and in Thessaloniki. More precisely, the DTT coverage reaches 75% of homes in Attica and the whole population in Thessaloniki.
Before the end of this year, euronews aims to extend its reach all over the country. ERT, the Greek public broadcaster, will offer the free-to-air DTT transmission of euronews English, as part of the digital technology deployment offer at a national scale.
In Cyprus, euronews English is available on a 24/7 basis on digital terrestrial TV since July 2011 and covers currently 95% of the population.
euronews is available on Cyprus DTT through the CYBC platform, the public broadcaster, among CYBC-1, CYBC-2, CYBC-HD and ERT-World channels.
The CYBC digital platform will cover 99% of the population by March 2012.
Michael Peters, CEO of euronews, said: “The move on Greek and Cyprus DTT is a huge step forward for euronews. Our close partnerships with ERT and CYBC enable us to be watched by a large audience and places euronews as premium international news channel at a country level. We are very proud to announce those two important agreements.”