euronews confirms its leading position among the international news channels in 17 EU countries and in Norway, Switzerland and Russia. For the 4th consecutive release, euronews ranks number 1 in weekly reach, and for the first time euronews also has a higher daily audience than CNN International.
EMS-C-EMS study, released on February 9th, measures the media consumption of 46 million upmarket viewers in Western and Eastern Europe.
EMS Winter 2008 results show that 17.5% of affluent and influential individuals (more than 8 millions viewers) watch euronews every week.
euronews continues to pull away from the competition in terms of weekly audience. While euronews audience remains stable compared to the previous EMS wave, CNN has lost more than 400,000 weekly viewers during the same period.
euronews also gained audience among its most regular viewers. As it stands, euronews daily reach is now 4.5% compared to 4.4% measured 6 months ago. In contrast, CNN has lost daily audience and the channel now ranks behind euronews.
euronews’ multilingual approach to news broadcasting is to speak directly to Europeans in their preferred language. EMS & C-EMS show that 21% of upmarket Western Europeans and 52% of upmarket Eastern Europeans do not read foreign newspapers or watch foreign news channels in English a figure which represents 11.5 million opinion leaders and decision makers who are not captured by the English-only news programming environment. euronews ranks as number 1 news channel in France, Germany, Portugal, Spain, Russia and Switzerland – countries where euronews broadcasts in the national language.
Credibility, trust, transparency and return on investment are becoming paramount in current difficult times. euronews today is well positioned to face the future. The channels editorial mission presenting facts with complete integrity meets the upmarket Europeans needs for transparency and is truly reflected in the channels core brand equity: pure. Also, the new EMS release clearly demonstrates that euronews offers advertisers the optimum return on investment. said Managing Director of euronews Sales, Olivier de Montchenu.