Euronews is a trusted source and leader for international news brands in the annual Ipsos Affluent Survey Europe.
Europe’s elite population, surveyed in this independent industry research study, shows that Euronews placed Second in highest reach to audiences in continental Europe with a digital usage increase of 23%.
In continental Europe, Euronews has the second highest daily, weekly and monthly reach of all international news channels.
Euronews is # 1 in Central and Eastern Europe, with the highest daily reach of any other international News brand, such as CNN, BBC World News, and CNBC. Euronews leaves other top News brands behind in the Central and Eastern European markets of Russia, Czech Republic, Hungary and Poland combined.
In total, Euronews services reach over 12 million people and among the most affluent and powerful people in Europe every month.
Euronews daily reach on digital services has increased by 23% year on year and every day digital adds an extra 32% to TV reach alone.
The survey again emphasized the desire of the elite to follow the News in their own language; this is what makes Euronews unique and why they provide an accessible platform to 97% of Europe’s most influential people. The independent news hub addresses audiences in 13 language editions, produced by its 600 journalists from 30 nationalities. The diversity of Euronews extensive content ranges from breaking News, through sports to culture. Today, Euronews is available 24/7 worldwide in 425 million homes in 158 countries.
| Olivier de Montchenu, Euronews Sales Managing Director |
“The Ipsos survey results confirms that Euronews is a major brand in Europe in the international news market and also perfectly fits today’s digital world. To reinforce its success with our consumers and our clients, Euronews unveiled, one month ago, its new visual identity inspired by its new strategic vision. This vision is based on a new mission that aims to empower people and their views so they can make up their own mind from a sound, reliable and trustworthy news media source. With its new positioning “All Views” Euronews clearly announces to be the source of the diversity of perspectives, based on its strong multicultural team. This new strategic approach is our solution to reinforce Euronews as a very effective media platform for our current and future advertisers.”
Ipsos Affluent Survey Europe
(formerly EMS)
In 1995, EMS was designed to expand the Pan European Media market and to allow comparative analyses on a national and multi-national basis. EMS contained significantly more detailed demographic, classification and marketing data than any other survey available at the time or indeed now.
The Affluent Survey Europe is part of the Ipsos suite of Affluent surveys which now covers Europe, The Middle East, Africa, Asia/Pacific, Latin America and the USA, spanning 51 countries and reflecting approximately 133 million adults.
Since its first launch, the Affluent Survey Europe has continually evolved and enhanced its methodology. Ipsos interviewed a sample of 27,751 Europeans representing a business elite of 52 Million audiences, across 21 countries, each of whom was screened to ensure they passed certain minimum household income thresholds established as representing the Top 13% population.
*Continental Europe: 19 countries (all countries excluding UK/Ireland)
(Source: Euronews press release)