With this new contract, the international news channel, euronews, will be available for the first time in Mongolia on the national television channel MNB. MNB, the country’s #1 channel, reaches 90% of the population via Apstar satellite, i.e. 1.8 million viewers with direct reception. In terms of market share, 53% of viewers watch MNB during prime time.
Since April 1st, 2012, MNB broadcasts euronews’ six daily news slots, i.e. two hours per week. After its national news bulletin, MNB will offer its viewers a window to the international news and economic affairs via euronews news and business bulletins. business offers analysis and a summary of international business, economic and financial news. In conjunction with euronews’ editorial team in Lyon, MNB will dub the channel’s programmes in Mongolian.
Michael Peters, CEO of euronews said: “I sincerely thank the Mongolian broadcasting company for their enthusiasm to work with us and to offer our channel to their viewers. This new partnership confirms the rich and independent nature of euronews’ editorial line as well as its appeal outside European borders. This agreement with MNB also provides new exposure in this part of the world between Russia and China. euronews is now broadcast in 11 countries in Asia i.e. to 7 million homes across Asia.”