At 1830GMT on 4 June, Euronews unveiled its new corporate identity and
on-screen look.
With media executives, advertisers, parliamentarians and regulators gathered
at two simultaneous parties in Paris and London, the new look was launched in a
count-down to the 1830GMT news bulletin – the first to use the brand new
Euronews logo.
The new look distinguishes the channel from its international news rivals in
being round – in fact, the new logo is a simple white circle, while the Euronews
name is in a brand new font, entirely in lower case. And the channel is now
marketing itself as "pure" – in other words, it’s pure news, uncomplicated by
correspondents’ reports and live two-ways.