In 2013, Euronews will enter a new era. Launched almost 20 years ago, in January 1993, the rolling news channel has transformed into an ecosystem that is today experiencing a revolution. It has achieved global-brand status: a brand that is a byword for a global news hub. What ambitions does it have for its 20th birthday? The answer: 20 major announcements, all presented during a press conference held simultaneously in over 20 countries.
For this exceptional milestone, Euronews is responding with an innovative format and quantity of announcements. During a press conference in Paris, connected to over 20 cities worldwide, Michael Peters, the channel’s CEO, presented Euronews’ key directions and ambitious mission for the coming years.
Euronews has taken an entertaining and highly engaging approach to highlight the brand’s distinctive character and impressive market dominance. Using a unique format, Michael Peters explained the two pillars of the channel’s strategy with strength and conviction:
– Enrich the channel’s brand capital through its values by anticipating and enhancing the users’ experience, wherever they are in the world;
– Affirm its role as the only independent, powerful, benchmark media outlet in “the European public space”. The only outlet that offers a multicultural, pan-European perspective on the world thanks to its editorial team of 400 journalist-reporters from over 25 countries.
“Today we are experiencing a situation never before witnessed by any industry. In a media world where every frontier is disappearing, in a competitive marketplace where choice has exploded, we are all facing decisions. Decisions that we must take amid a revolution,” said Michael Peters at the press conference.
“As a global news hub, Euronews is today the world’s only media experience that is multinational, multicultural, multilingual and multi-shareholder.
“Euronews has never been so strong. It enjoys ever-expanding reach, a fast-growing audience across all platforms; and, most importantly, an extremely efficient news production model. All geared to our sector’s only real need: the user experience.
“Never before in its history has Euronews had so many advantages to meet the challenge of establishing itself as the world’s leading news brand,” declared its CEO.
The 20 announcements below reflect the ambitious course that the channel has set in a period of high-paced revolution, during which continuous change is vital if the channel is to thrive.
Note to journalists:
To watch the conference and to download the press file and visuals: