The BBC has joined forces with China’s leading media and internet services company, Sina, to launch a unique mobile phone service – teaching English to up to 200 million Chinese mobile phone users.
The BBC is the first international educational content provider to use mobile technology in this way in China. Busy Chinese learners will now have a convenient way to learn spoken English whilst on the move. They will receive a daily text message on their mobile containing an English phrase together with the Chinese translation. They can then log onto Sina.com to listen to and read a longer dialogue, and to read explanations. Users can choose from three strands to suit their needs: Language and Lifestyle, Work and Sport.
China is the world’s largest single mobile telephone market