According to the last EMS 20 survey, every month 14.1 million Europeans watch international news on euronews on TV, online or on mobile. 17 % of users are exposed to euronews only on mobile or internet (2.4 million of users), 71% on TV only and they represent 12% of both, digital (internet or mobile) and TV usage.
The EMS 20 study published by Synovate on July 7, measures the media usage of 47 million of upmarket individuals in 20 European countries (including Russia).
euronews digital offer includes the website euronews.net and its 10 editions *, the video On demand, live streaming services, euronews mobile website, euronews Live applications on iPhone and iPad, No Comment TV application on iPhone , the premium services on connected TV as well as the activities on the most significant social Media.
Managing Director of euronews sales, Olivier de Montchenu said “Anytime, Anywhere, any device is the aim of euronews since many years. This innovative creed being previously present on the over competitive market of the international information media, is fruitful among the European decision makers today. Our partners and the brands which communicate on euronews know that the channel form as well as its multiplied edition services (by language), enable to offer the good content in the good place and in the good moment to their audience everywhere in the world. This strategy is today confirmed by the EMS study which analyses the media usage habits of 47 million upmarket Europeans. Besides its TV, online, mobile or even digital tablets offer, euronews holds its lead on the global scale thanks to the launch of the services on connected TV”.