Sustainable development. Just a few years ago, it was a term only known by experts. Now it’s on everyone’s lips. At a time when each person is looking for ways to help protect the environment, euronews wants to provide meaningful answers with its magazine programme terra viva.
Twice a month, terra viva will spotlight initiatives by individuals, non-profit and business organisations, who have adopted practical solutions to safeguard our planet. terra viva travels around Europe to meet them. The first edition tackles flooding problems, with two examples in Netherlands. The second edition is directed in Tuscany, where the residents aim at zero waste by 2020.
EDF, the European energy leader, sponsors terra viva broadcasted every Tuesday at 15:15 CET. Thanks to this sponsoring, EDF is associated to all trailers and every broadcasting of the magazine (opening and closing), every edition is broadcasted 23 times a week.
EDF benefits from worldwide broadcast network of news channel which is today available in 256 million households in 144 countries.
Olivier de Montchenu Chief Executive Officer of Euronews Sales declared: We are delighted to welcome EDF on euronews. With terra viva, our commercial and editorial teams have suggested to EDF a concept of programme which has met their expectation in communication. It shows once again that the quality of euronews programmes attract the bigger companies who recognize in euronews a real and fitted opportunity to accompany their communication strategy.