International broadcaster Radio Netherlands received a boost when results of a recent survey by Dutch market research company The Choice showed that the Dutch abroad value the service provided by Radio Netherlands. The average respondent gave the Dutch international service a rating of 7.4. Approximately one in four Dutch people listen to Radio Netherlands during their stay abroad. The existence of the international service is considered by 72% of the respondents as (very) important.
Acting Director General Jan Hoek said: “These great figures are a boost for Radio Netherlands. After a period of reorganisation, it is good to know that the Dutch people value us so highly.
The number of Dutch holidaymakers listening to Radio Netherlands has increased recently after a slight fall end at the end of the 90’s. “We can see that holidaymakers find it important to have short summaries of Dutch and international news, background and service information. Moreover many holidaymakers tune into us for coverage of sporting events”, said Jan Hoek, who added “Radio Netherlands cooperates editorially more and more with the domestic public broadcasters. The 7.4 is therefore indirectly also for our colleagues.”