Dentsu Inc., the Japan-based advertising and PR agency, has been awarded the broadcast rights for the XXIII Olympic Winter Games (2018) in PyeongChang, Republic of Korea; the Games of the XXXII Olympiad (2020) in Tokyo, Japan; the XXIV Olympic Winter Games (2022), location TBD; and the Games of the XXXIII Olympiad (2024), location TBD by the International Olympic Committee.
The deal covers 22 countries and territories across Asia, including Afghanistan, Brunei, Cambodia, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam. These broadcast rights are in addition to those that Dentsu was awarded in 2013 for the XXII Olympic Winter Games (2014) in Sochi, Russia and the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil in the 22 countries and territories.
The broadcast rights for all the Youth Olympic Games to be held until 2024 have also been awarded to the Company. Dentsu has acquired exclusive Olympic Games broadcast rights on all media platforms, including television, radio and the Internet.
Look out for our feature on sports broadcasting rights in the forthcoming edition of the AIB’s international media magazine, The Channel. It will be published in late August.