Dailymotion, the world’s second largest video site, has launched its new home entertainment strategy with the release of new and updated apps for Smart TV’s.

Dailymotion’s new internet-connected TV apps and streaming services pull content from users’ Dailymotion web profiles to allow continuous playback, in addition to browsing for new content –providing a ‘lean-back experience’.

The apps will integrate adverts in a way which mimics traditional broadcast advertising, making them less invasive to the viewing experience.

The revamped apps also see improved interfaces, more intuitive navigation and improved search functionality with auto-complete and history, across all of Dailymotion’s streaming platforms. User playlists, subscriptions and personal videos are available directly on the TV app with an option to bookmark favorites for later viewing.

New apps are now available for LG Electronics and Samsung Smart TVs, and updates available for a variety of platforms across the globe, including Orange, Tivo for Ono, Roku and other IPTV and streaming services like Foxxum Smart TV Portal. Dailymotion is working to become compatible with all device sharing protocols, ensuring access to Dailymotion videos on all platforms.

Dailymotion is also working on thematic applications with various platform partners such as Opera TV Store, in order to provide easier and more focused access to premium content hosted on Dailymotion.

The popular ‘featured videos’, available on Dailymotion.com, is now available on the Samsung Smart TV app, enabled with geo-targeting by country and region.

“Connected TVs are becoming increasingly popular, and Dailymotion’s new internet-TV and streaming platform strategy brings our extensive body of content to any home entertainment aficionados,” said Vincent Martin, VP Distribution and Business Development for Dailymotion. “Our goal is to always ensure that viewers have the best possible viewing experience no matter where or how they like to watch.” (Source: Press release)


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