CNBC Europe, the leading pan-European financial and business television channel and a member of the AIB, has signed an exclusive agreement with Giorgio Armani to dress and style its team of 11 on-air presenters.
The new wardrobe will be debuted during November and is drawn from the Armani Collezioni mens and womens collections for Autumn/Winter 2003 and Spring/Summer 2004, and for the female presenters complemented by Giorgio Armani Cosmetics.
Rick Cotton, President and Managing Director of CNBC Europe, said:
“This is a unique partnership in the broadcasting world. CNBC Europe is recognised for the quality and breadth of its financial and business news service, while Giorgio Armani is seen as the arbiter of style. A powerful combination that will resonate perfectly with our sophisticated and influential audience.”
Giorgio Armani, President and Chief Executive of the Armani Group, said: “I have always designed Armani Collezioni with todays business woman and man in mind. Now with 24 Hour Business News Television, pioneered by CNBC Europe, journalists and presenters are more visible than ever before. An appropriate image helps to create an identity for the channel itself. Through this new collaboration I am delighted to reach the viewers of CNBC Europe.”