Vizrt, a leading provider of digital media software for the TV and online publishing industries, announced today that Central European Media Enterprises (CME), the largest multinational media company in Central and Eastern Europe, has chosen Vizrt’s Ardome media asset management (MAM) software to store and manage its HD and SD video content across its entire group of TV channels, which address an audience of more than 50 million consumers in six countries.
“We have selected Viz Ardome after extensive research and testing of media asset management systems available for the complex workflow at CME stations. We are absolutely sure that we have made the perfect choice”, said Claudiu Paraschiv, CME’s Head of TV Technology.
Martin Burkhalter, CEO of Vizrt, stated, “We feel it’s quite telling that, after carefully comparing our system with several others, such an important customer has chosen Vizrt’s technology solution to look after their valuable video content for the entire group. This project is further proof that our MAM system is best in class. Customers producing and working with video always highly appreciate Ardome’s ease of use and the time savings due to its efficient workflow. Furthermore, this being one of the largest MAM deals to date gives a good indication of the increasing awareness with broadcasters of the importance of managing their key assets.”
The project consists of six Viz Ardome systems, one for each country CME is present in; Bulgaria, the Czech Republic, Croatia, Romania, Slovakia, and Slovenia. Users can search, browse, rough-edit and move video and associated metadata between any CME station. Searching can be done in all local languages, and can be limited to the internal storage sources with specific local stations, or it can be extended to encompass CME’s entire archive.