AIB is proud to present its climate change portal, developed with technology from UltraKnowledge. It automatically pulls in updates from news sites and blogs across the web, tags them and then cross-links them, providing a fantastic resource for those interested in climate change to check the latest news and opinions, and to cross-check the stories across multiple sources.
As you can see from the screenshots, the portal also provides a wall of images from the posted stories, which gives viewers a new visual way of browsing through and finding items of interest. Although the portal has only just been developed, it already contains (and has tags for) thousands of articles and posts, with hundreds more being added every day.
We will be using the portal to attract those interested in the debate on climate change, who will find it an invaluable resource. Also, we will be advertising the People’s Choice award and the vote for the “Best Coverage of Climate Change” at the 2010 AIBs, and so attracting many voters.
Full details of the portal can be found in the press release.
As a non-profit organisation, the AIB is looking for a partner to help pay for the development of this portal. It provides a great opportunity for a brand to associate itself with climate change issues and ensuring that the debate is as open and informed as possible. The portal technology can also be used to automatically pull in, cross-tag and present any type of content in innovative ways – not just text, but also images, audio and video. It therefore has enormous potential for broadcasters and programme rights holders looking to make best use of their archives. Anyone interested in these opportunities should contact roger.stone@aib.org.uk