China Radio International (CRI) has signed a contract extension with WRN following a visit by a high-level delegation to the London headquarters of the international broadcaster and transmission service provider. WRN will continue to provide an increasing range of transmission and distribution services to CRI, ensuring that listeners around the world can tune into programmes produced in many languages by Chinas international radio station.
The delegation was led by Mr Xia Jixuan, CRIs Vice-President. Other delegation members included Mr Dong Weimin from the Chinese Ministry of Finance and Mr Zhao Gang from the Chinese State Administration for Radio Film and TV.
WRN has worked closely with CRI for more than five years since signing an initial Collaboration Agreement in Beijing in 1999. WRN works on CRIs behalf distributing its daily programmes to reach both new and existing listeners around the world using AM and FM transmissions that augment CRIs traditional Short Wave broadcasting from China. CRIs daily programmes can be heard on FM in Berlin and Moscow and on AM in London, St Petersburg, across Western Europe, South West Russia, Ukraine and Romania. WRN identifies the most appropriate transmitters, undertakes local negotiations and monitors the output on behalf of CRI.
Furthermore CRIs daily programmes in English, French, German and Russian can be heard on WRNs international news radio networks distributed around the world via satellite, cable, local FM relays, wireless applications and the Internet.
After the signing ceremony, Mr Karl Miosga, Managing Director, said: I am delighted that CRI continues to place its trust in WRN to distribute its content worldwide giving more listeners the opportunity to easily tune into the important Chinese perspective.