A three-step strategy has been announced by the State Administration of Radio, Film and Television (SARFT) for the digitisation of China’s TV and radio service.

In the first step, China would make great efforts to develop digital cable TV in 2003.

The second step will begin in 2005 when live digital TV transmission service through satellites and the experiment of land-based digital TV will be carried out. It is estimated that by then China’s digital cable TV users will be up to 30m.

In 2008, as the last step of the strategy, China will take advantage of the opportunity to transmit the 2008 Olympic Games to be held in Beijing to spread land-based digital TVs and high definition televisions.

When the three steps are completed, China’s digital radio and TV service will cover the whole country. So far, 27 pay digital TV channels and seven pay digital radio channels have been authorized by SARFT in China.