CBC/Radio-Canada to play a leading role in greening the Canadian media industry

As part of Canadian Environment Week, CBC/Radio-Canada has unveiled its new 2021–2026 environmental strategy, Greening Our Story. The five-year plan will see the public broadcaster take a leading role in advancing sustainable production practices in the country’s media industry. The objective is to create content in ways that actively eliminate waste and carbon emissions from production workflows.

CBC/Radio-Canada is committing to:

• Measuring the carbon footprint of 100% of its in-house productions using albert, a tool that calculates the carbon emissions of productions;
• Ensuring that 25% of its in-house productions are “albert-certified” as sustainable;
• Measuring the carbon footprint of 50% of external productions using albert and collaborating with independent producers to reach the Corporation’s sustainability goals.

For more than 10 years, CBC/Radio-Canada has been reporting on its efforts to reduce its environmental impact, via its environmental performance reports. Now, we are intensifying our efforts and setting even more ambitious targets.

Catherine Tait, President and CEO, CBC/Radio-Canada, said: “Greening our Story is an opportunity to transform CBC/Radio-Canada into a world-class, sustainable public service media company. This new strategy builds on our environmental work to date and takes our aspirations to the next level. It accelerates our commitments and encompasses everything we do, from how we produce our content and operate our business, to how we make the choices to avoid waste, reduce our energy consumption and limit our carbon footprint.”

Photo: Leduc Field/Flickr/CreativeCommons licence