Teletrax and Mediaguide join forces to provide TV and radio intelligence to advertising industry

Given the recent consolidation in the television and radio business intelligence environment, Mediaguide, a leading radio verification service, and Teletrax, the global television intelligence company, announced a commitment to jointly serve the needs of advertisers, their agencies and media buyers, broadcasters, and other content owners in tracking the use of their audio and video across more than 4,000 radio and television stations worldwide. Teletrax is a subsidiary of Medialink Worldwide Incorporated and a joint venture between Royal Philips Electronics of the Netherlands and Medialink.

,p>“In today’s fragmented media landscape, many clients require cross-media solutions,” said Andy Nobbs, president of Teletrax. “We believe that Teletrax and Mediaguide provide best-of-breed media solutions in an extraordinarily complementary way. Teletrax now covers more than 180 U.S. television markets, all major terrestrial, cable and satellite networks, and the major broadcasters of more than 50 nations across the globe.”

“Mediaguide currently provides advertising intelligence on more than 2,600 radio stations nationwide,” stated Steve Lubin, chief executive officer of Mediaguide. “We are excited to jointly offer the media industry an unprecedented breadth of broadcast information.”

While each company will continue to provide its unique services to its respective client base, the commitment announced today provides for a coordinated client experience. The commitment announced today will enable both Teletrax and Mediaguide to better reach clients seeking a cross-media solution through referrals to each other’s industry-leading service.

Using cutting-edge technologies, both companies provide world-class content management solutions to key sectors of the media industry. The patent-pending Mediaguide audio fingerprinting solution is used by performers, publishers and the recording, advertising, radio, and television industries. The proprietary, award-winning Teletrax™ video watermarking system is used by companies, including ABC Television Network, Fox Broadcasting Company, NBC News Channel, Reuters Television, and ITN Networks.

Paul Wright, vice president business development, Mediaguide, and Dennis O’Hara, U.S. East Coast Sales Manager, Teletrax, are responsible for coordinating cross-media client requests, inquiries and pricing. For more information, please contact Paul Wright at (610) 560-4119 or Dennis O’Hara at (212) 812-7176.

Harris NEXIO server platforms chosen by Sky Sports Active

Harris Corporation announced that 10 of its NEXIOT servers and eight NewsFlashR networked, high-resolution editors have been installed at Sky Sports’ new broadcast facility in London to provide highlights packages for BSkyB’s interactive sports channel, Sky Sports Active. The new facility will provide the control room capabilities for live sports programmes, including international cricket and UEFA Champions League football coverage.

“We evaluated a number of server manufacturers on the market for this project, and our key driver for choosing the NEXIO servers was the ability Harris had to complete the installation quickly and effectively,” said Darren Long, head of sports operations at BSkyB. “It wasn’t all about cost – time and implementation also were very important factors for this particular project. We needed to be on air to deliver the cricket coverage to our viewers earlier this year, and Harris was able to deliver, install and complete all staff training required within a very short time. To achieve this, we worked very closely with the Harris team to ensure the build went as smoothly as possible.”

The NEXIO production system forms the backbone of the Sky Sports Active facility, which consists of two newly enhanced, continuously operating control rooms. Integral to the production system are the NewsFlash editors, which allow highlight packages to be cut quickly and played to air almost instantly through the NEXIO servers. The combination of the powerful NEXIO tools and NewsFlash editors enables Sky Sports to provide a unique, interactive viewing experience to its subscribers, allowing them to select alternative camera angles, access a wealth of statistics, review match highlights and even choose between live matches and place bets through their set-top boxes. The NEXIO servers enable a fast turnaround of sports production and enhanced interactive opportunities.

“With the NEXIO servers, we found a system that was scalable, flexible and able to deliver on our critical programming requirements,” said Long. “We needed to be able to turn programme material around quickly, seamlessly and instantaneously to the viewer, and we found that the NEXIO server with the integrated NewsFlash editing tool was able to achieve this.”

“The installation at Sky Sports Active’s enhanced control rooms demonstrates that our NEXIO servers are able to achieve fast turnaround of content for sports production applications where timing is critical,” said Dave Dougall, vice president of sales for Europe, Middle East and Africa (EMEA) for the Harris Broadcast Communications Division. “At Sky, the production team using the NewsFlash editing software is able to deliver up-to-the-minute programme packages and achieve a very different style of production output.”

NEXIOT is a modular, scalable server system for transmission and news environments that offers integrated application platforms for editing, browsing and media management across a multi-tiered storage hierarchy. As an operation grows, the NEXIOT design allows users to build systems of up to 28.8 terabytes in a single domain in small, low-cost increments.

A high-resolution craft editor, NewsFlashR sets industry standards for speed of editing and turnaround. The key is direct Fibre Channel access to shared NEXIOT storage by all users, without delay or restriction. More important, all seats can begin editing the moment that ingest begins, enabling a true collaborative environment.

SES ASTRA signs Blucom contract with PROSIEBENSAT1

SES ASTRA, an SES GLOBAL company announced that the German commercial broadcasters ProSieben, Sat.1 and N24 will offer the interactive service Blucom as of 2007. The number of broadcasters using the ASTRA service Blucom has now increased to ten.
The interactive Blucom technology supports services like programme announcements, weather information, lottery and sports results or further programme information. Additionally, it enables ways of interaction such as voting, downloads, chats, and advertising, which actively involve the viewer in the ongoing programme. The return channel operates via the mobile phone.

The Blucom offers from ProSiebenSat.1 use the mobile telephone system standards UMTS or GPRS as well as by Bluetooth technology via the set-top box, enabling all TV households in Germany benefit from the service, no matter whether they receive the channels via satellite, cable or terrestrial antenna. The only tool necessary is a browser which can be ordered by a text message (SMS) and has to be downloaded onto the mobile phone.

“We are excited about our new Blucom partners because the agreement with the three strong brands ProSieben, Sat.1 and N24 will strengthen the acceptance of Blucom in the market”, says Alexander Oudendijk, Chief Commercial Officer of SES ASTRA. “Blucom offers a simple, attractive and cost efficient way of communication between broadcasters and their audience – in parallel to the programmes. With the award-winning service Blucom, ProSiebenSat.1 Media AG will offer its young target groups an additional attraction.”

Dr. Marcus Englert, Member of the Executive Board of the ProSiebenSat.1 Media AG and Managing Director of SevenOne Intermedia, the multimedia company of the ProSiebenSat.1 Group, says: “The additional interactive service coming with our TV programmes is an important part of our activities to deepen our relations with the audience and to generate new revenues. The mobile phone becomes an elementary return channel for this interaction. The increasing penetration of households with mobile handhelds of the latest generation broadens the opportunities to reach the customer with mobile services via a further display. Our TV offers accompanied by Blucom create an attractive added value for our audiences.”

FRANCE 24 FreeTo Air on ASTRA and NSS-7

SES ASTRA and SES NEW SKIES, two SES GLOBAL companies , announced an agreement to broadcast France 24, the new French channel for international news, on an ASTRA satellite at 19.2° East for Europe and on the NSS-7 satellite at 22° West serving the African continent. Starting on December 7th, more than 21 million European digital households will receive France 24 via ASTRA. The contract has been signed through SES’ French partner Globecast.

France 24, a subsidiary of the TF1 and France Télévision, will be transmitted free to air 24 hours and seven days a week on two independent channels – one in French, one in English.

“We are happy to participate in the launch of this new French channel for international news that will profit from our optimized European coverage as well as the great security of our satellites”, explains Alexander Oudendijk, Chief Commercial Officer of SES ASTRA. “France 24 will also benefit from our Group’s synergy with the use of the NSS-7 satellite from our sister company SES NEW SKIES that offers a privileged access to the entire African continent”.

World DAB Forum changes its name

The WorldDAB Forum has voted to change its name to ‘WorldDMB’. The decision was announced at the General Assembly of the organisation, which has over 120 member organisations around the world. WorldDMB’s President, Quentin Howard, commented, “We’re recognising that while radio will always be the main focus for many of our members, we also need properly to represent countries and companies who see mobile TV and multimedia as the core proposition.” Howard says the organisation had outgrown its old
name, “The Steering Board unanimously supported changing the name to
‘WorldDMB’ because ‘digital multimedia broadcasting’ is an inclusive category
which covers radio, television and new media content. The vote of the
membership gives us a powerful mandate to continue to highlight the flexibility, strength and success of the Eureka 147 family of standards.”

The initial success of DAB (Digital Audio Broadcasting) was based on the Eureka 147 project and the digitisation of traditional radio broadcasting. Over the years, the technology has been enhanced with complementary standards developed to facilitate the commercial launch of multimedia and video services. In this way, the standard has rema ined at the forefront of the digital broadcasting arena by incorporating not only radio, but also data (including traffic and safety information), mobile TV (with a choice of DMB and IP based solutions), EPGs (electronic programme guides), music downloads and many other applications. At the General Assembly Quentin Howard noted, “In the context of this evolution and diversification, continuing to use the name ‘the WorldDAB Forum’ risked confusion. Some audiences have sometimes assumed that we only represented digital audio. In addition, it allowed some commentators wrongly to suggest that ‘DAB’ and ‘DMB’ are competing
technologies, instead of the truth that they are different layers of the Eureka 147 family of standards.” In order to reflect the diversity of its members’ interests and create a clearer understanding of the flexibility of standards the Forum promotes, a consultation was held on the issue of the name change followed by a vote of the full membership. The result was an overwhelming YES vote in favour of the new name, ‘WorldDMB’. The result takes immediate effect.

However, the organisation’s new name does not affect any of the various acronyms or technology labels already used for the Eureka 147 standards. ’DAB’, for example will still be called ‘DAB’ and all DAB digital radio receivers will continue to carry the traditional ‘DAB’ or ‘digital radio’ logos which are recognised by consumers in different markets across the world. At the General Assembly, members were reminded that this is not the first name change in the history of the organisation. It was launched in 1995 as ‘EuroDAB’ and changed its name to ‘WorldDAB’ in 1997 to reflect growing international interest, rollout and membership. This change contributed to the success of the organisation which now has over 120 members from 40 different countries. The name change from WorldDAB to WorldDMB will help promote and advocate the vast array of services available using its Eureka 147 family of standards – including the original DAB digital radio which is still the most widespread application of the standard.

WorldDMB President, Quentin Howard, believes the change of name will help the organisation to grow further and to be even more effective. “Some of our members are Mobile TV operators and new media companies in Europe and Asia who don’t see themselves as ‘audio’ businesses and in some parts of the world our old name was a barrier to success. But a change of name is a big decision, and I’d like to pay special tribute to the many members who have a sole focus on the radio business for backing the change to a more inclusive name. We’re united in the task of vigorously promoting the Eureka 147 family standards and that’s the challenge for the coming year.”

Work in progress at Woofferton

VT Communications was recently awarded a contract to broadcast a significant number of analogue and digital shortwave programmes for the German public broadcaster Deutsche Welle.

The cornerstone of VT Communications’ ability to deliver this contract is the introduction of new broadcast equipment at its UK transmitting stations to facilitate Deutsche Welle’s analogue and digital broadcasts.

As the result of VT Communications’ commitment to providing state-of-the-art solutions for broadcasters, the first step in the re-engineered infrastructure was achieved at Woofferton in mid-October, with a new 250 kW short wave transmitter entering service for the first time. The transmitter was supplied by Riz Transmitters Co, from Zagreb in Croatia, with responsibility for the installation and commissioning shared between Riz and VT Communications’ staff.

Work has already commenced both on site at Woofferton and in Zagreb for two more transmitters, with more to follow, one at Woofferton and one at Skelton. The first pair is scheduled for installation late 2006 through early 2007.