19 June 2007
The results of the latest annual EMS Survey, published on 19 June, show that EuroNews is the most watched international news channel by upmarket consumers in Europe.
7.1million affluent decision makers and opinion leaders watch EuroNews every week. EuroNews audience has experienced continuous growth and today weekly reach stands at 18%. According to the survey, EuroNews is ahead of all the other international news channels: CNN International, Sky News, BBC World, CNBC and Bloomberg, across 16 European countries.
Olivier de Montchenu, Sales and Marketing Director of EuroNews said: “This is a huge breakthrough for the channel and will be a major turning point for the international advertising market. This is the latest evidence of the relevance of EuroNews’ concept, which meets the needs of the European elite. It really is a knock-out win for the next generation TV news channel and this will be our communication message in the coming days.”
EuroNews is the leading international news channel, clearly ahead of CNN International, with 18% weekly reach (7.1million viewers in 16 countries ahead of all other PETV news channels). When Eastern European countries are taken into account, EuroNews is also the leading international news channel, ahead of CNN International, with 17.4% weekly reach in 19 countries. EuroNews has gone from strength to strength and in 2007 the channel gained 62,000 viewers, meanwhile CNN International lost 657,000 viewers.
EuroNews is now the leading international news channel in weekly reach in 7 of the countries covered by the survey: Czech Republic, France, Finland, Germany, Portugal, Spain and Switzerland.
For the first time, EMS has expanded in Eastern Europe, providing an insight into the media consumption of the elite in Poland, Czech Republic and Hungary. 54% of the Central Eastern European elite do not understand sufficient English to watch an English-speaking channel. Russian and German are key foreign languages in this region and are 2 of the 7 languages in which EuroNews broadcasts.
18 June 2007
International broadcast services provider VT Communications is working
with Arqiva Satellite Services to deliver a radical and forward-looking Global
Media Network (GMN). The GMN is a purpose-designed, IP media delivery and integrated satellite network, using
multicast techniques to provide broadcasters and content providers with both
streaming and file-based media distribution. VT has signed a five year agreement
with Arqiva to provide the satellite edge services to carry multiple radio
channels around the globe.
By integrating the GMN with distributed asset-management, network automation and
custom developed content management, VT Communications is able to offer a
complete, single-sourced, media-management, distribution and
transmission/platform delivery service over multiple media platforms. Live or
stream management is facilitated within the GMN allowing point-to-point and
point-to-multi-point distribution within the network.
To complete the global network, Arqiva has provided a flexible, three satellite
solution, initially providing coverage to four continents. This will be used as
an overlay over VT Communications terrestrial MPLS infrastructure, to enable
delivery to those places not connected by fibre and where a satellite solution
is the only option, such as Ascension Island and Ulan Bator in Mongolia.As part of
the agreement, VT Communications has located its state-of-the-art GMN services
and management infrastructure at Arqivas Chalfont Grove Media Centre north of
London in the UK, where it can derive maximum benefit from Arqivas extensive
satellite capabilities and provide distribution and uplinking from its global
network of teleports. The agreement opens the way for both companies to pursue
new, cross-platform media opportunities utilising their combined network
infrastructure, expertise and services.
Bryan Coombes, Director of Broadcast at VT Communications said: We are delighted to
be partnering with Arqiva on this critical development of our business. They
offered us the most robust and resilient solutions allowing us to, not only
offer a plethora of new services, but also to raise the bar to a new level
within our existing service offerings. This is an exciting time at VT
Communications as we develop our distribution and transmission infrastructure,
providing our customers with a simple path to the benefits of our global,
multi-platform, media services.
18 June 2007
The AIB is delighted to
announce that its 2007 Media Excellence Awards are
now open for entries.
This is the third year that the Association
for International Broadcasting has celebrated excellence in the field of
international broadcasting and new media. In 2006, we received almost 100
entries from broadcasters and other organisations in the international
broadcasting sector, all of the very highest quality. This year, we expect the
number of entries to be higher still and to come from more countries (in 2006,
more than 20 countries were represented in the Awards entries).
We have extended the number of categories
to reflect changes happening in international media. We’ve recruited a truly
international panel of judges who will provide peer review of the work of
colleagues. We have maintained the AIB’s reputation for independence and
non-commercialism. And now it’s up to you.
You can download the entry form
here,
and we’ve also made paying the entry fee simple using our online payment system
– click
here. And remember, Members of the AIB receive complimentary access to the
Awards as part of their membership benefits.
The presentation of the AIB Media
Excellence Awards 2007 will take place in central London on
Tuesday 20 November – we’ll be
holding a Diner Pensant and Awards at a superb venue that will help us
celebrate excellence in international broadcasting and new media on a grand
scale.
For more information about
the 2007 AIB Media Excellence Awards, call the AIB in London on +44 (0) 20 7993
2557 or e-mail us: awards2007(at)aib.org.uk.
18 June 2007
The Al Jazeera Network has announced it has signed its largest ad campaign agreement with the Turkish Ministry of Tourism and Culture for an undisclosed amount.
Speaking from Al Jazeeras headquarters in Doha, Commercial Director Abdullah Al Najjar said, We are delighted with this agreement. It represents the growing recognition within the commercial sector of the strength of the Al Jazeera brand and the value of advertising on Al Jazeera. We take great pride in this agreement and our relationship with the Turkish Ministry of Tourism and Culture.
H.E. Mr. Mithat Rende, Turkish Ambassador to Qatar said, Al Jazeera has emerged as the leading network in the region and in the process the network has become one of the most familiar international brands. We recognize this value, and therefore, it was quite natural for the Turkish Ministry of Tourism and Culture to choose the Network to broadcast its tourism ads. I am very happy with this relationship and I look forward to a long and fruitful relationship with the Network.
The ad campaign will start in June on Al Jazeera and will showcase the Turkish Ministry of Tourism and Cultures new advert.
Al Jazeeras portfolio of advertisers includes international names such as Reuters, Sony, Nokia, Shell, The Malaysian Tourism Authority, Dubai Tourism and Cyprus Tourism as well as Tanmyat, Pepsi, Samsung, Etihad Airways, Qtel, LG, Qatar Airways, QNB, General Motors, Red Bull, Master Food Snickers, Qatar Financial Centre, Rolls Royce, Vodafone, Qatar Petroleum, Reach out to Asia, Dubai Properties, Mercedes .
5 June 2007
The English-language TV channel Russia Today has launched its own section at YouTube portal. The channel plans to use the YouTube service to showcase its top news, reports, documentaries and stories.
For us, the agreement with YouTube is the chance to widen audience of our channel by hundreds of thousand users of Internet, for whom, watching TV on the computer monitor is more habitual and comfortable, said Russia Today Editor-in-Chief Margarita Simonyan.
The section will be renewed each day and the access to Russia Todays stories will be free for all users.
1 June 2007
German international broadcaster Deutsche Welle is now offering hourly updated one minute news headlines for mobiles in German and English.
DW has been experimenting with special Internet services for mobile phones since 2005 – for the football world cup 2006 30 languages were on offer.
The German and English programmes of DW-RADIO were also recently launched for mobile reception.
The new ‘DW-TV News’ service is available free of charge from mobile.dw-world.de, for use with UMTS or EDGE-enabled mobile devices such as mobiles, PDAs or Pocket-PCs.
