EDF communicates on euronews with "terra viva"

Sustainable development. Just a few years ago, it was a term only known by experts. Now it’s on everyone’s lips. At a time when each person is looking for ways to help protect the environment, euronews wants to provide meaningful answers with its magazine programme terra viva.

Twice a month, terra viva will spotlight initiatives by individuals, non-profit and business organisations, who have adopted practical solutions to safeguard our planet. terra viva travels around Europe to meet them. The first edition tackles flooding problems, with two examples in Netherlands. The second edition is directed in Tuscany, where the residents aim at ‘zero waste’ by 2020.

EDF, the European energy leader, sponsors terra viva broadcasted every Tuesday at 15:15 CET. Thanks to this sponsoring, EDF is associated to all trailers and every broadcasting of the magazine (opening and closing), every edition is broadcasted 23 times a week.

EDF benefits from worldwide broadcast network of news channel which is today available in 256 million households in 144 countries.

Olivier de Montchenu Chief Executive Officer of Euronews Sales declared: “We are delighted to welcome EDF on euronews. With terra viva, our commercial and editorial teams have suggested to EDF a concept of programme which has met their expectation in communication. It shows once again that the quality of euronews programmes attract the bigger companies who recognize in euronews a real and fitted opportunity to accompany their communication strategy.

Mobile Broadcasting

As with online broadcasting, the AIB is building dialogues with leading suppliers of the technology and services that are driving mobile data. These include the GSM Association, Nokia, Google, Microsoft, Yahoo, Real networks and RIM. We have already published a number of reports on the evolution of the mobile market and the need for members to engage quickly with the opportunities that it presents. There will be further information published over the next few months to help members decide on how they can best exploit the opportunities based on their particular situations.

Microblogging

The AIB is in the process of producing a member only briefing on microblogging including comments from the Media140 event held in London recently. Microblogging provides a means of tracking news, finding information and highlightling output. All broadcasters should be analysing the uses to which they can put this new tool.

Special Focus

The AIB investigates and analyses specific topics of particular interest to its members. The resulting knowledge is made available in different ways : in member-only Market Intelligence reports, in the AIBeNews, in the Channel magazine, in member-only conference calls and sometimes, in private consultancy briefings. Summaries of AIB work and findings on current topics are presented in this section which enables you to see clearly the information available as well as future plans.

Briefings

The AIB publishes regular confidential market intelligence briefings that provide strategic analysis of developments across television, radio, online, mobile and interactive media.

We report on policy, content and technical innovation. Our consultants share relevant news and opinions about current trends in the broadcast sector.

We provide details about important tenders in the media sector, funding opportunities and business leads.

AIB market intelligence briefings are delivered exclusively to members

Market Intelligence


AIB publishes regular confidential market intelligence briefings that provide strategic analysis of developments across television, radio, online, mobile and interactive media.

We report on policy, content and technical innovation. Our consultants share relevant news and opinions about recent trends in the broadcast sector.

We provide details of important tenders in the media sector, funding opportunities and business leads.

AIB market intelligence briefings are delivered exclusively to members.

If you are interested in receiving the AIB Market Intelligence Briefings on a regular basis, contact us for a sample copy.

INSI provides safety training to Zimbabwean journalists

Eighty Zimbabwean journalists have been given free safety training by INSI in four courses beginning in Zimbabwe and ending in neighbouring Zambia between March and April 2009.

Journalists work under constant threat in Zimbabwe under the repressive government of President Robert Mugabe. Last year several were arrested, detained or beaten up, and a photographer was found murdered.

“We are delighted to have been able to provide real, practical help to colleagues working in such a dangerous environment. They need to know how to protect themselves,” said INSI Director Rodney Pinder.

Journalists came from all the different regions in Zimbabwe and 60 travelled all the way to neighbouring Zambia to participate in the safety training, which included subjects like risk assessment, home and office security and improvised first aid.

Each group also participated in conflict-sensitive journalism workshops which were organised jointly with the safety training in order to provide both the practical and professional skills best suited to the situation in Zimbabwe.

“I gained a lot”, said one journalist, “especially coming from a background of being arrested eight times.”

The safety training was supported by International Media Support (IMS) with the collaboration of the Zimbabwe Union of Journalists (ZUJ) and the Media Institute of Southern Africa (MISA). It was provided by INSI and a specialist from AKE Group Ltd and the conflict sensitive journalism workshops were taught by Media and Democracy Group and International Media Support.

INSI, a non-governmental organisation supported by news organisations,journalist support groups and humanitarian concerns worldwide, has now provided safety training at no cost to 1223 journalists and other news media staff in 20 countries.