Bottom up or top down climate change

After recently watching a lot of TV programmes on climate change (for the shortlist for the People’s Choice which will be revealed next week, with AIB members and those registered to vote the first to hear) and reading lots of articles about it, I have been wondering how people will make the changes to their habits that seem to be becoming more and more inevitable.

Will governments (multi-party democraties or others) impose top down changes to industry and consumption that are necessary for sustainable development? Or will concerned individuals persuade others and change behaviour from the bottom up.

The Chinese Ministry of Environmental Protection is drawing up plans to speed up the closure of old inefficient coal power stations (see www.grist.org/article/2010-08-30-attention-congress-china-is-shutting-down-old-coal-plants/ for more coverage). But I was interested to read in Jonathan Watts’ book “When a Billion Chinese Jump” how the central authority in China does not seem able to impose as much control as we in the West might assume.

Also if, as expected, the Democrats in the US are soundly beaten in the elections later this year, then the US government is even less likely to take strong measures that support environmental concerns. So any moves from the US in the future look likely to result from the actions of individuals and concerned groups.

Maybe, in the end, it will be simple economics rather than bottom up or top down that will bring about changes. With increasing pressures on resources increased by changes in the climate, costs of food, transportation and most resources will increase so we will be forced by our wallets to adopt a more sustainable lifestyle. But that would be business as usual… would that work?

Vizrt partners with LiberoVision for 3D virtual sports replay solution

Vizrt has announced a new partnership with Zurich-based LiberoVision, www.liberovision.com, a leading global developer of 3D virtual sports enhancements. LiberoVision is integrating its dedicated Libero rendering engine software with Vizrt’s range of content production software. LiberoVision is well known within the sports broadcast community for its Emmy-nominated 3D technology for sports analysis and virtual replays. Customers include ESPN, NBC, BBC, ZDF, Sky Italia and Televisa.

According to LiberoVision CEO, Stephan Würmlin Stadler, many of LiberoVision’s customers are also Vizrt customers, and they were looking for more integration between the two systems. “Our clients are very happy with their Vizrt systems and the features they provide,” explained Würmlin Stadler. “They like the configurability of the Viz Engine renderer and the graphic look and feel of the different software modules. We thought it would be a win/win to bring our state-of-the-art sports enhancement technology together with the customization and interaction that Vizrt products provide. Clients wish to put their own computer-generated graphics and annotations over the imagery created with our rendering system to have their own look and feel. With this partnership, we’re combining the technology our clients want and enabling them to use their experience with Vizrt and LiberoVision to the fullest. We foresee a variety of different exploitations of how our products could work together. We’re very excited about the expanded creativity this will generate for our combined clientele.“

LiberoVision will showcase its Libero Highlight within the Vizrt booth at IBC 2010. Libero Highlight provides realistic 3D replays that are indistinguishable from the images produced by the on-site television cameras. It enables the broadcaster to move the viewer‘s perspective to areas not covered by the in-stadium cameras, such as over-the-shoulder of the quarterback or the birdseye view showing the entire field. The software combines 3D replays with dynamic telestration for live game analysis. It does not require any additional infrastructure in the stadium, making it suitable for both remote productions and for fully-featured studio applications. http://www.liberovision.com/?t=pro_highlight

At IBC, LiberoVision will introduce its new Libero Offside for instant offsides 3D analysis during soccer games. It‘s a dedicated application aimed at resolving offsides disputes during soccer games. “The key feature is that it’s an instant replay tool,” said Würmlin Stadler. “Within a couple of seconds, Libero Offside creates a new perspective. Viewers can see the linesman’s view at the exact moment the player makes the kick.”

http://www.liberovision.com/?t=pro_offside

The key difference between LiberoVision’s virtual instant replay systems and others is its realism, said Würmlin Stadler. “Other systems look like virtual animation. When you transform a great player into a virtual player, he comes out looking like an avatar. With our technology, you know that player is Lionel Messi. You feel like you’re standing on the field with the player or behind the goal post.”

That realism is attributable to LiberoVision’s patented image processing technology that transforms the camera feeds into 3D representation. Sports involves highly complex, moving imagery. The LiberoVision system enables the broadcaster to take those images in 3D form and move them anywhere within the scene as if a 3D camera were capturing it. “Initially, the computer doesn’t know where the camera is, where the players are or where the stand is. Our software answers those questions and fuses the data together into a 3D model instantly. Most great technology can do this in a way that’s pixel perfect, but it takes two days. No one’s interested in two days. We can do it instantly.”

Martin Burkhalter, CEO of Vizrt, commented: “This is a very promising partnership, and we’re excited to showcase the latest LiberoVision products at our IBC booth. The partnership between the two companies represents a great opportunity for Vizrt’s extensive customer base to further enhance their sports coverage.”

Video examples of LiberoVision technology in action can be viewed by clicking on the following links:

http://www.espnmediazone3.com/us/2010/06/this-week-on-espn%E2%80%99s-2010-fifa-world-cup/

Eurosport chooses Eutelsat for 3D transmission of 2010 Tennis US Open at IFA, Berlin

Capacity on the EUROBIRD™ 9A satellite operated by Eutelsat Communications (Euronext Paris: ETL) has been chosen by Eurosport to transmit the TENNIS US Open in 3D for demonstrations at IFA – Europe’s largest consumer electronics show held in Berlin from 3 -8 September. The US OPEN in 3D will be available on a dedicated Eurosport 3D signal for an exclusive broadcast on Panasonic’s booth at IFA (hall 5.2 a/b).

The 3D signals are being transmitted to Panasonic’s booth by the EUROBIRD™ 9A satellite that pioneered regular broadcasting of 3D content in Europe via a permanent channel launched by Eutelsat in 2009. The images are displayed on Panasonic’s state-of-the-art Viera 3D Plasma TVs, giving the entire industry and consumers visiting the IFA the unique opportunity to experience world-class sport in immersive high-quality 3D. The event is showcasing the potential of sport as a driver for the consumer 3D market and Panasonic’s full end-to-end 3D capabilities, from 3D professional camcorders on court, to new-generation consumer Viera plasma displays.

Pascal Crochemore, Technical Director at Eurosport welcomed the partnership with Eutelsat: ‘”We are delighted that Eutelsat has agreed to partner once again with Eurosport for the distribution of a Tennis Grand Slam 3D signal. Eutelsat is a longstanding partner of Eurosport and we are happy to build on the strong relationship that we enjoy through this latest exciting initiative.”

Andrew Wallace, Eutelsat Chief Commercial Officer added: “This partnership with Eurosport leverages Eutelsat’s 3D experience and the core asset of our broadcast satellites to deliver a new generation of rich content requiring a 15 Mbit/s signal to fully appreciate stunning 3D effects in the home. Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team once again with Europe’s premier all-sports channel and to transmit this compelling sports content to Panasonic’s 3D-enabled displays at IFA.”

How to measure communication and media in the digital converging era?

Workshop organised by the OECD, EBU and the European Audiovisual Observatory in the framework of the Internet Governance Forum (Vilnius, 15 September 2010).

The workshop will take place in room 5 of the Lithuanian Exhibition Centre LITEXPO in Vilnius between 4.30 and 6.30 PM and will be webcast live on the website of the IGF: http://www.intgovforum.org

The objective of the workshop is to raise the awareness of the problems in measuring the impact of the Internet on the audiovisual industry. The development of broadband has made possible the rapid development of web TV, VoD, catch-up TV, video sharing and non authorized file sharing, but it is still difficult to provide coherent statistics on the level of equipment, new consumer practices, the importance of new services in media companies’ investments and revenues. The workshop will focus on two introductory reports (by experts from the OECD and the European Audiovisual Observatory) as well as a survey from the EBU. A discussion panel involving experts and representatives from of the civil society will also take place.

China to merge national radio and TV

China’s State Administration of Radio, Film and Television (SARFT) announced that it would consolidate radio and television networks under a single national cable television network company, People’s Daily Online reports.

It said the new company would come up by the end of the year and would further expand into new businesses like mobile TV and online videos.

Tao Shiming, Director of the SARFT Society Administration Bureau said: “The nation’s radio and television networks need to be consolidated under one roof as currently they are individually run and have not developed into large-scale entities.”

Presently there are 1,000 radio and television networks in China. The absence of a nationwide and unified network comes in the way of their plan to compete with others for the opportunities that arise from the convergence of technologies, said industry experts.

Mr Tao said the consolidation exercise was likely to start at the provincial level by the end of this year and culminate in nationwide consolidation later.

Zeng HuiMing, Deputy Secretary-General of the cable TV committee of the China Radio and Television Association, said: “All networks in the nation are likely to be integrated in three years.”

China last month launched a pilot project in 12 cities to test the convergence of the three networks. The trials are expected to last until 2012 and will focus on connecting the broadcasting and telecom networks. (Source: ABU)

Vanessa Mock of RNW to present 2010 AIBs

The Association for International Broadcasting has already started planning for the 2010 “AIBs”, the International Media Excellence Awards, and is delighted to announce that Vanessa Mock of Radio Netherlands Worldwide will be the presenter at the gala awards ceremony to be held in London on Tuesday 9 November.

Vanessa works in Brussels, covering EU-affairs, focusing on day-to-day developments in Brussels and European politics, ranging from agricultural reforms to EU enlargement, immigration to EU-Russia relations . She also covers Nato, especially the Afghanistan mission and tensions between EU and Nato. Previously she worked for the Swiss Broadcasting Corporation and the Financial Times. Vanessa speaks English, French, German, Spanish, Dutch, and Italian.

The AIB is already receiving enquiries about entries and sponsorship for the 2010 awards which will be formally announced on April 12th. The latest details can be found in the Awards section of the AIB website