NHK WORLD TV September highlights

Medical Frontiers Special: Search for Japanese Superfoods

Sep 2 Fri  23:10/ Sat 5:10/ 10:10/ 17:10 (UTC) <49 min.>

Japan is a world leader in health care. This program explores cutting-edge Japanese medical technologies and tips for a healthy lifestyle. On this special edition, we take a journey to uncover the secrets of seafood and green tea – both Japanese “superfoods.” We’ll also share effective and delicious ways to maximize their potential.

 

70 Years of Wandering: Storytelling Artist Koryu

Sep 16 Fri  23:10/ Sat 5:10/ 10:10/ 17:10 (UTC) <49 min.>

Having lived for 89 years, Minatoya Koryu has plenty of tales to tell. She has performed as a storyteller for 70 years, 50 of those on the road. The art of Rokyoku storytelling – performing stories sung along with the melody of a shamisen – was all but forgotten during Japan’s high economic growth era. Now, it’s being rediscovered. The program shows the relationship between Koryu and her young disciple Koyuki, bringing the appeal of the tradition to a new generation.

 

At Home with Venetia in Kyoto Summer 2016

Sep 23 Fri  23:10/ Sat 5:10/ 10:10/ 17:10 (UTC) <49 min.>

British-born Venetia moved to Japan some 45 years ago. Twenty of those years have been spent in Kyoto’s Ohara area, where she leads an eco-friendly life. The aroma of herbs fills the air in summer. In the program, she tends the plants in her “Mediterranean garden” and makes her own hand cream. She also travels north to Hokkaido, meeting Ainu people, whose traditions emphasize coexistence with nature. A Hokkaido gardener introduces her to a “dream garden” amidst a vast landscape.

 

(Source: NHK WORLD TV)

BBC Pashto TV programme on Mashriq TV in Pakistan

The BBC Pashto TV programme BBC Naray Da Wakht (BBC World Right Now) will be part of the daily schedule of Pakistan’s new Pashto-language channel, Mashriq TV, which starts broadcasting on Sunday 14 August.

 

Broadcast live from London in prime time – 18.30 Pakistan Standard Time – and presented by Sana Safi and Amanullah Atta, BBC Naray Da Wakht brings 24 minutes of key global and regional news reporting.  The Friday sports supplement, Lobay, includes in-depth coverage of sporting developments that are of special interest to regional audiences.

 

The move to bring BBC Naray Da Wakht to Pashto-speakers in Pakistan via Mashriq TV builds on the show’s success in Afghanistan where it has a weekly viewership of 1.6 million via Shamshad TV. It adds to the BBC’ presence in Pakistan where it reaches a weekly audience of 13.1 million people on TV, radio and digital platforms, in Urdu, Pashto and English (2015).

 

BBC Afghan Editor, Meena Baktash, said: “We are proud that Mashriq TV will carry BBC Naray Da Wakht as part of its inaugural broadcast.  A quarter of BBC Pashto’s global weekly audience of 6.7 million people is in Pakistan, and we hope that our programme’s daily broadcasts via Mashriq TV will make our content even more accessible to them.  We are looking forward to this collaboration.”

 

Based in Peshawar, Mashriq TV aims at reaching Pashto-speaking audiences in north-western Pakistan and Islamabad.  CEO, Mashriq TV, Syed Ayaz Badshah commented: “Launching a channel from Peshawar has been a great endeavour which we hope will help revive the entrepreneurial spirit in the region.  We welcome this rebroadcasting collaboration with the BBC and are looking forward to the daily broadcasts of the BBC Pashto programme – they set a high standard for our editorial team to live up to.”

 

BBC Naray Da Wakht is also available on demand via the BBC Pashto channel on YouTube and the website bbcpashto.com. BBC Pashto is part of BBC World Service.

(Source: BBC press release)

BBC Burmese programmes to run on Myanmar Radio

For the first time ever, BBC Burmese radio programmes will be rebroadcast by Myanmar’s state broadcaster, Myanmar Athan (Myanmar Radio) expanding the BBC Burmese service’s footprint in Myanmar further.  Three programmes – the BBC Burmese youth show, Mobigeno, the technology and digital innovations programme, Cool Tech, and the programme introducing innovative farming methods, San Thit Tehtwin Lai Myay Ta Kwin, are now part of the Myanmar Athan programming aired on FM, medium- and shortwave.

 

Collaboration with Myanmar Athan further expands BBC Burmese availability in Myanmar. BBC Burmese is currently broadcast through major local broadcasters, on TV and radio.  Its audio news bulletins are available on mobile phones in the country.

 

BBC Burmese Editor, Tin Htar Swe, commented:  “Our collaboration with Myanmar Athan means that now, for the first time for BBC Burmese in Myanmar, our content will be available via a state broadcaster.  In addition to medium- and shortwave availability, airing these programmes on FM will help us capture a new radio audience which will include a lot of young people who listen to FM on their mobile phones.  This is great news for the BBC in Myanmar, further reinforcing our multiplatform presence in Myanmar.”

 

MRTV Director-General, U Myint Htwe, said: “In such a good time of openness, Myanmar Athan will be carrying BBC content for the first time, and I am really proud of it. By adding the BBC’s high-quality radio programmes to the schedule of Myanmar Athan, we are further diversifying our radio offer.  I am looking forward to continuing MRTV’s cooperation with the BBC.”

 

The BBC Burmese 10-minute bi-weekly programmes will be re-broadcast by Myanmar Athan and repeated the following week at these times:

 

Mobigeno (Mobile Generation) – 15.15 Myanmar Time on Monday

Cool Tech – 14.20 on Tuesday

San Thit Tethwin Lai Myay Ta Kwin (Innovative Methods of Farming) – 11.45 on Thursday

 

The BBC Burmese radio programming is broadcast from London on shortwave and on Asiasat5 satellite television channel and streamed online via bbcburmese.com.  In addition to availability on MNTV, BBC Burmese TV news bulletins are streamed live on the website bbcburmese.com at 20.45 local time (14.15 GMT) Monday to Friday.  The BBC Burmese Facebook page has around 6.5 million fans while the BBC Burmese channel on Viber has around 200,000 followers (August 2016). BBC Burmese also connects with its audiences on Twitter.

 

BBC Burmese is part of BBC World Service. (Source: BBC press release)

 

BBC Brasil to pilot #BBCporaí Facebook Lives throughout the Games

On the day of the Rio 2016 opening ceremony on Friday 5 August, BBC Brasil will start piloting its new daily Facebook Live, #BBCporaí, which will bring unique stories from the Olympic city. The programme will run live from 12.15 Brazil time (16.15 GMT) Monday to Friday throughout the Games on the BBC Brasil Facebook page as well as the website bbcbrasil.com.  The inaugural edition of #BBCporaí will test the mood in Brazil as the country announces the start of the biggest global sports event.

 

#BBCporaí benefits from innovative software that allows real-time editing and multimedia inserts from BBC reporters as well as contributions from social-media audiences on platforms such as Skype and WhatsApp. #BBCporaí is presented from Rio de Janeiro by BBC Brasil’s Ricardo Senra, whose movements through the streets of the city will be filmed and broadcast live from 12.15, Monday to Friday.  #BBCporaí seeks the widest possible audience engagement which will in fact define the running time of each edition.

 

“With #BBCporaí, we tried to create a format and a tone that we believe works best with our audiences connecting with us via social media,” says BBC Brasil Editor, Silvia Salek. “#BBCporaí is a pilot project based on the strategy that has helped BBC Brazil massively increase its reach. It’s all about making the most of our proximity to our audience via our social-media presence, understanding what they want and bringing high-quality content to as many people as possible.”

 

The impact of BBC Brasil has increased significantly over the last year.  Its website bbcbrasil.com reached 20.1 million unique users in June 2016 (Source: ComScore).  In addition to the website, the BBC Brasil content is available via its channels on Facebook, Youtube, Twitter and Instagram.

 

BBC Brasil is part of BBC World Service. (Source: BBC press release)

Euronews reaches over 23% of Africa’s elite every month

Following the new IPSOS Affluent Survey Africa release today, every month Euronews is consumed (TV+digital) by nearly 800,000 of Africa’s most affluent people; daily, Euronews is also the most watched international news channel in Cameroon.

Euronews is available in Africa through its complete offer (TV + digital: online, social networks, mobile apps). Every month, 797,000 of the most Affluent African people consume Euronews, which represents 23.1% of the elite population.

 

IPSOS analyses the media consumption of Africa’s elite including the top 15% of the most prosperous and influential adults in 7 countries (Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa, Uganda) which represents 3.455 million people.

 

Among the monthly digital users of Euronews, the survey highlights that 78% of them chose to access through either a mobile or a tablet. With its responsive web design, euronews.com is suited to all mobile and tablet to better meets consumer needs and habits, in information seeking.

 

Moreover, among the language services available, 56% of monthly digital consumers use either the French or the Arabic version of Euronews. Once again, the multilinguism of Euronews is a key element to succeed around the world and meets the need for the elite to follow the international news in their own language.

 

Euronews: #1 in Cameroon on daily reach

Euronews is the leading international news channel in Cameroon. Every day, 37% of the most affluent Cameroonian watch Euronews, which represents 107,000 viewers.

 

Furthermore, 51.3% (148,000) watch the channel every week and 69.7% (202,000) each month.

 

  Olivier de Montchenu, Euronews Sales Managing Director

“Today in Africa, Euronews group is a key player for all advertisers who want to reach people interested in extensive and reputable news content. Euronews is positioned as a multilingual and international news source, is already well established over the continent as the new IPSOS survey shows. With Africanews launched this year, the first independent and multilingual pan-African news source, we are able to propose cross-media advertising campaigns using all Euronews and Africanews’ products from TV to our platforms and social networks.”

IPSOS Affluent Survey (formely EMS)

In 1995, EMS was designed to expand the Pan European Media market and to allow comparative analyses on a national and multi-national basis. EMS contained significantly more detailed demographic, classification and marketing data than any other survey available at the time or indeed now.

 

The Affluent Survey Africa is part of the Ipsos suite of Affluent surveys which now cover Europe, The Middle East, Africa, Asia/Pacific, Latin America and the USA, spanning 50 countries and reflecting approximately 147 million affluent individuals.

(Source: Euronews press release)

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