2012 AIBs-partnership opportunities

7 March 2012

The 2012 AIBs – partnership opportunities

The eighth annual international media excellence awards run by the AIB will be held on Wednesday 7 November 2012. They provide a unique opportunity to promote your brand to senior executives throughout the global media world.

Coverage of the awards starts now leading up to the formal opening of entries at MIP in early April. Publicity continues in AIB publications and PR throughout the period of entries, the judging, on the night itself and through to the publication and distribution of the award winners booklet at the end of the year.

This ensures over nine months of exposure for partners to the more than 25,000 senior media executives on the AIB email distribution list and the more than 20,000 people who read The Channel magazine.

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Download our Partnership Opportunities brochure to find out more.

Vodafone Germany SIM fitted in BMW ConnectedDrive cars

7 March 2012

New BMW cars in Germany will soon be able to automatically dial emergency services in the event of a crash and advise the driver how to avoid traffic jams thanks to new technology from Vodafone.

Starting this summer, all new BMW series vehicles will be fitted with a specially adapted mobile SIM chip supplied by Vodafone Germany. The Vodafone SIM, which will link BMW up to its vehicles, will provide customers with access to innovative in-car services such as the BMW Online Services, a 24/7 personal concierge service for BMW drivers and an emergency call function.

The five-year agreement between Vodafone Germany and the BMW Group involves fitting SIM cards within the vehicles at the assembly plant. The service being provided by Vodafone is based on machine-to-machine technology, which allows different devices to communicate with each other. The Vodafone SIM has a lifespan of more than ten years, can withstand temperatures from minus 40 to heat of 85 degrees centigrade and is coated with anti-corrosive protection.

In the future, this technology will become even more crucial for the automotive sector with the introduction of ‘eCall’ – the automatic vehicle emergency call system in that is being planned by the European Union. From 2015 onwards, all new cars will be fitted with latest mobile data connection and SIM card that automatically calls the emergency services in the event of an accident.

Analysts see the in-vehicle connectivity as a growing market that will be worth billions by 2020.

MBC produces Season 2 of the region’s first experiential drama

7 March 2012

Following a successful first season, and after a flood of viewer requests and positive social media polls, MBC has announced the immediate production of a second season of “04”.

Since January, viewers have been witnessing the dramatic struggles of 4 young housemates (Ziad, Abdel Aziz, Wisam and Hassan) living in the cosmopolitan city of Dubai. As well as dealing with their own cultural differences each has been seeking to fulfill their aspirations and dreams away from home and their loved ones.
The show has seen a rapidly growing fan base online and is the first to deliver a unique ‘transmedia’ experience for its viewers who literally watch as 04’s characters continue to live outside of the confines of their primetime 30min television slot on MBC4. Fans have been able to engage with these characters through social media sites and last week even saw evidence of the housemates celebrating the birthday of Abdel Aziz – cake, candles and all. Needless to say, hundreds joined in with messages wishing him the best for the year ahead too.

Following the finale of Season 1, many of those online fans from across the region have been expressing their desire for more of this type of multi-platform entertainment. MBC are assuring fans from Egypt and the thousands of other loyal followers of the show that they’ve heard their requests and will exceed their expectations with another season full of surprises and drama – both on and off-screen.

04 is a joint production between MBC Group Content, 03 Productions and BPG Group, who are partnering as marketing, creative, digital and target audience consultants.

About MBC4

MBC4 is the Arab world’s first exclusive tailored channel for Women and young Arab Families. It broadcasts the latest in top-rated Western content entertainment in addition to locally produced flagship programming. The channel airs prime-time shows such as Dr. Oz, The Doctors, 90210, Pretty Little Liars, Grey’s Anatomy, The Vampire Diaries, Ringer, The Secret Circle, and The Good Wife, among other popular Turkish Drama soaps dubbed into Arabic.
Today, the channel is more geared towards MBC Group’s own local flagship productions, as well as towards some acquired Arabic content from across the MENA region. MBC4 successfully aired the biggest production ever in the Arab TV history: “ARABS GOT TALENT” and is currently in production for Season 2. Moreover, MBC4 has recently reached a social media milestone by exceeding 1 million fans on the Channel’s official page on Facebook.
As of 2012, MBC4 has started delivering the latest in Western entertainment, airing the same time as in the US.