Establishing a significant media asset management initiative, Buena Vista Television, part of The Walt Disney Company, has entered into a long-term contract with Teletrax, a subsidiary of Medialink Worldwide Incorporated.
This agreement marks the first time a digital rights management service has been charged with helping administer such a diverse portfolio of content including live, syndication, network and cable programming.
The Teletrax service holds vast potential to help content providers such as motion picture studios, TV sports and entertainment program producers and distributors, news organizations and advertisers unlock greater benefits from their video assets.
“We’re delighted that Buena Vista Television has adopted the Teletrax service, enabling them to make swift and informed decisions and exercise control over their highly valuable television portfolio,” said Andy Nobbs, managing director of Teletrax.
Buena Vista Television has joined the growing list of leading entertainment, news and media organizations that have contracted with Teletrax, both in the United States exclusively or globally. These include: Tribune Entertainment, Universal Domestic Television, Reuters Television, ABC Affiliate Promotions, NBC News Channel, Medialink and Australian-based Media Review International. A number of other entertainment, news and media companies are also currently testing the Teletrax service.