BBC World, the BBCs international 24-hour news and information channel, has struck a deal with French fashion house Louis Vuitton and AC Management, organiser of the 32nd Americas Cup.
As part of the agreement, Louis Vuitton will sponsor a range of BBC World vignettes and long form programmes including profiles on the Americas Cup syndicates. AC Management is to supply BBC World with footage from the Americas Cup competition to be held in Valencia, Spain.
The first set of vignettes will air on BBC World this month and will be seen by the channels 65 million weekly viewers around the globe. During the Louis Vuitton Cup and the Americas Cup match, Louis Vuitton will also sponsor Sailing Update – a segment within the BBC World programme Sports Today; and a special edition of fast:track, BBC Worlds weekly, award-winning travel programme.
Announcing the agreement, Director of advertising sales, BBC Global Channels, Jonathan Howlett, says, This three-way agreement is an ideal partnership. BBC World reaches similar target markets and this deal offers Louis Vuitton and AC Management access to BBC Worlds international and influential audience. For years, the Americas Cup remained an Anglo-Saxon event. Thanks to new Challengers from Europe, Africa and Asia, and thanks, too, to our partnership, the Cup has now taken on an international scope. We are delighted to stand alongside the organisers of the 32nd Americas Cup at this incredibly important moment in its history. This deal with BBC World is part of the new era: sharing the passion of the Cup with a large international audience says Yves Carcelle, CEO of Louis Vuitton.