The BBC has unveiled the new channel identity for its flagship domestic network, BBC ONE. Launching on 7 October, the new idents use a circle theme treated in a variety of ways by the creative team from Red Bee Media that was commissioned to create the new visuals.
One of the idents features a fantastical exploration of what it would look like if adult hippos could swim. The action climaxes with synchronised swimming in a circle. The 3D hippos were created by Framestore CFC, the team behind the famous Walking With series led by Mike McGee.
Naomi Gibney, Head of Marketing, BBC ONE adds: “In developing the new BBC ONE identity, the key for me was simplicity.
“Out of an incredibly challenging brief, Red Bee has created a simple, true, idea with the branding at the heart of the execution. We chose this idea from Red Bee as it celebrated BBC ONE’s unique ability to bring people together, and their executions beautifully convey magical moments when this happens.”