BBC World Service has further expanded its FM presence in Burma also known as Myanmar with the launch of its radio programming on Shwe FM network. From today, audiences of Shwe FM can tune in to the BBC Burmese English-learning programme, English at Work.
English at Work is a five-minute English-learning programme designed to teach phrases aimed to help succeed in business and avoid embarrassing mistakes with colleagues and clients. Produced by BBC Burmese in collaboration with BBC Learning English, this fun office-based drama will be broadcast by Shwe FM at 7.30pm local time on Tuesdays and repeated at 8am on Thursdays.
BBC Burmese Editor Tin Htar Swe says: “With the country opening up, many young people are keen to improve their language skills, and the demand to learn English is even greater than before. The BBC has a strong audience base in the country, and we are delighted to be able to deliver BBC Learning English lessons to our audience on Shwe FM and also thrilled to be expanding our reach through Shwe’s nationwide network.”
With stations across Myanmar, Shwe FM reaches 98% of the country. Nan Mauk Laun Saing, Chairlady of Shwe FM, adds: “Shwe FM always strives to serve the best for our listeners with variety of programmes. The partnership with the BBC will help us offer even better service to our listeners. Our mission is to inform and educate, and we are very happy that the country’s youth can now improve their English by tuning into BBC Learning English lessons on our network.”
BBC World Service is a mass broadcaster in Burma/Myanmar. BBC Burmese keeps its audiences informed about regional and international events via radio, online on bbcburmese.com and increasingly via Facebook and other social media.