17 May 2016
On Tuesday 17 May at 22:00 CET, Euronews will unveil its new look and new logo inspired by its new strategic vision.
From the prestigious de GRISOGONO party at Hôtel du Cap-Eden-Roc during the Cannes Festival, Michael Peters, CEO of Euronews, will officially unveil Euronews’ new look and feel which reflects the ground-breaking “All Views” philosophy.
The modernization of the brand has been created in tight cooperation between internationally renowned agencies and Euronews’ teams led by Grégory Samak, its Creative Director. A brand campaign conceived by FRED & FARID Paris will emphasize the new Euronews’ look and vision.
After the launch of Africanews on April 20, 2016, the Euronews’ revamp is the second step of the new group strategy “Euronews NEXT“.
Euronews NEXT is based on a new mission statement: “To live and share a unique and global experience of news, knowledge and cultures, expressed through a genuine diversity* rooted in our European identity”.
Michael Peters, Euronews and Africanews CEO
“Euronews NEXT is our way of evolving and adapting to the demands of our society and social media. Our mission is to empower people and their views so they can make up their own mind from a sound, reliable and trustworthy news media source. This mission is also a cause: to provide the diversity of perspectives, based on our strong multiculturalism that is at the heart of our DNA. Because all views matter, Euronews is “All Views”.
This is our solution to effectively provide competitive changes to our consumers that demand a superior news source that will suit their needs. Euronews NEXT is a unique new generation of our reporting philosophy that is a step by step strategy to modernize and adapt our competitive edge.
We are delighted and enthusiastic by our collaboration with such talents as Lambie-Nairn and David Lowe, Brand42, Fred & Farid. We are also pleased to partner with de Grisogono and its amazing team to unveil the Relaunch of our unique new vision to the world during Cannes Festival.
The future of Euronews is always challenging, exciting, and we believe in adapting to the continuously ever-changing diverse multi-cultural world we live in. We want the Consumer to make up their own mind.”
| LIVE ON EURONEWS
A special evening dedicated to the new Euronews’ era will be broadcast live
from the de GRISOGONO party.
At 21:50 CET, Euronews’ journalist Oleksandra Vakulina will be live from Cannes
to cover the revamp and unveiling to its worldwide audience
at 22:00 CET by Michael Peters, CEO.
on air
LIVE
at 21:50 CET
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A new visual identity
Produced in conjunction with prestigious UK agency Lambie-Nairn (BBC, Euro 2012…), the new visual identity of Euronews is designed for the digital age and entails a complete graphic overhaul of its news segments, main programmes, and all digital products
Set to music by composer David Lowe (BBC, ITV, Premier League…), the identity aims to inject rhythm, power and greater intensity into Euronews’ news flow and all its content.
In a sense, this identity marks a return to essentials in support of the new claim: promoting a wealth of viewpoints, as only a powerful and independent media outlet like Euronews can do.
A new responsive design site
Also on 17 May, the beta version of the new revamp site will be launched in order to further build the loyalty of our multiple diverse digital audiences worldwide. The new euronews.com has been designed in cooperation with design experts of Brand42 as part of a whole new ecosystem of non-linear services.
This new digital platform offers: a fully responsive design (for phones, tablets and computers), positions Euronews perfectly to cater for new consumer habits. On Euronews’ platforms and those of its partners, of social networks and OTT services, the type of screen no longer matters.
The revamped euronews.com offers more perspectives on key news stories. It keeps the same mix of vital, accurate reports but, with its user friendly centric approach, the new site will provide more viewpoints from Euronews’ hundreds of reporters from 35 countries.
A new programming schedule
The programming schedule is also reshaped: in weekdays, the day is organised in four time slots (CET Central European Time):
| All news edition
04:00 – 10:00 |
News of the day
10:00 – 19:00 |
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| Prime edition
19:00 – 23:00 |
Late edition
23:00 – 04:00 |
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To download the news logo and pics: click here
Ad campaign
To promote Euronews’ new vision, an advertising campaign will run across various platforms: international press, digital and outdoor display in major European airports and railway stations in Paris, Brussels, London and Berlin.
The campaign created by FRED & FARID Paris will start as from May 2016. (Source: Euronews press release)
9 May 2016
RT has pioneered in offering a VR broadcast of the parade as part of its special coverage of the 71st anniversary of Victory Day.
The 360-degree panoramic video captured by RT’s camera gives a bird’s-eye view of the Red Square, as seen from a group of Mil Mi-8АМТSh helicopters, as well as a real feel of being in the cockpit of a Sukhoi Su-27 fighter, part of the famous Russian Knights aerobatics team.
https://www.youtube.com/watch?v=5x3JnYdzNZI
https://www.youtube.com/watch?v=H6K5gsgIcds
RT’s unique panoramic footage from self-propelled howitzers Koalitsiya SV and Msta-S» offers a tour around Moscow as part of an armoured column.
https://www.youtube.com/watch?v=TS-vdeK2S5s
https://www.youtube.com/watch?v=zeuZ4FPEg-8
Earlier, RT was the first TV channel to offer a live 360-degree HD broadcast of the Victory Day parade rehearsal using its special, fully immersive camera.
The channel also posted a panoramic video shot from the T-90 tank at a base in Alabino, Moscow Region, and footage from the GAZ-2330 Tiger armoured vehicle filmed during a night rehearsal.
All 360-degree video content on RT’s YouTube-channel is available for embedding on any website.
In December 2015, RT launched RT360, an app for watching panoramic video, available in Google Play and AppStore.
(Source: RT press release)
9 May 2016
CNN International Commercial today announced a historic news affiliate and consultation agreement between Turner Broadcasting System Asia Pacific, Inc., the distributor of CNN International in the Asia Pacific region, and Shwe Than Lwin Media Co., Ltd., (known as ‘SkyNet Myanmar’) to help the company launch the country’s first 24-hour local language news network, Channel One.
As part of this multi-year agreement, SkyNet will receive detailed consultation and comprehensive training from CNN on all aspects of launching a news channel, including newsgathering and production, digital and technical operations, program development and best-practice management. Once Channel One launches, SkyNet will continue to receive on-going training from CNN at CNN’s Asia headquarters in Hong Kong, its global U.S. headquarters in Atlanta, and on-site in Yangon.
As part of the agreement, Channel One will also broadcast CNN content and programming in local Burmese language, another first for the country. The alliance also includes supporting SkyNet in its development of a complementary Channel One news website.
Vice President, Content Sales and Partnerships, CNN International Commercial, Greg Beitchman: “Myanmar is such an exciting market for growth and we couldn’t be happier to align with SkyNet in its efforts to lead the transformation of the media landscape in the country. Launching the first local 24 hour news channel is a significant milestone and it’s our privilege to be affiliated with an organization that aspires to CNN’s vision and values. A comprehensive and tailored training program will be put together to ensure the channel offers the best in class in news content in Myanmar.”
Chairman, Shwe Than Lwin Media Co., U Kyaw Win: “CNN has been synonymous with 24 hour news for more than three decades. As the world’s leader in news, there is absolutely no one better to learn from. Through this strategic affiliation with CNN we are giving Channel One the very best chance to succeed by delivering a first-class service that gives the people of Myanmar the best of local and international news.”
The alliance between CNN International and SkyNet Myanmar is part of a strategic effort by CNN International Commercial’s Content Sales and Partnerships Group to support the development of high quality journalism, and grow the reach of CNN’s content by working with other leading media organisations. (Source: CNN)
28 April 2016
France 24’s community of some 13.5 million Facebook subscribers will now be able to access “instant articles” in English, in French, and also – world premiere – in Arabic.
Thus, France 24 offers its growing Facebook audience a new browsing experience in three languages as well as fast, easy access to the news.
These new formats can be accessed on Facebook applications for iOS and Android. They are designed and optimized for consuming news on the move. As “instant articles” are actually hosted directly on Facebook, text and video content loads ten times faster.
In concrete terms, when Facebook users click on one of the articles identified by a lightning bolt icon, they remain in the Facebook environment and the France 24 article opens seamlessly in their application, with no load time.
This Facebook feature, first developed in English and French, is now available in Arabic, allowing France 24 to offer its 5 million Arabic-speaking Facebook subscribers more comfortable content consumption.
Watch the video ► http://f24.my/245rIyY
(Source: France 24 press release)
26 April 2016
RT took home the People’s Voice Award Webby – the leading international award honoring excellence on the Internet – in an open online vote. Webby Awards online voters chose RT social media platforms over those of the BBC News, ABC News, NBC Nightly News and the New York Times.
RT won in the Social / News & Information category for its overall social media presence, as represented by a series of digital projects including platforms on Facebook, YouTube, Twitter, Soundcloud and Coub, as well as the RT Play Facebook portal, which offers a selection of infotainment videos with infographics elements.
“To be nominated in the first place means we’re doing things right. To win the People’s Voice award – and to win it by a landslide – means our online community is truly engaged,” says Kirill Karnovich-Valua, head of RT’s Online Projects. “And we thank every person who voted and brought us this victory! We will continue to focus on product quality, innovation and bringing our audiences the news and perspectives they would not otherwise get elsewhere.”
RT is the most watched news TV news network on YouTube, with 3.3 billion views across its channels. RT offers interactive media content accessible via its enhanced RT News mobile app, the RT Plugin community app incorporating an enhanced social network for viewers, and the Periscope live video streaming app. Additionally, RT is one of the first TV news outlets globally to have started news content production in the 360-degree, panoramic (VR) video format and the first among TV news channels to live-stream news on YouTube in this format as well.
“We have an incredibly talented social media team which gets the full credit for the victory,” commented Ivor Crotty, head of RT’s Social Media group. “Our team is multi-task-oriented, and social media is their environment: they are as comfortable with Twitter and YouTube as they are with 360 vids, GIFs, VR and many other trends and formats. Now we know that RT’s social media strategy is recognized at the very top, Webby level. So, hats off to the team.”
The Webby Awards, “the Internet’s highest honor,” according to The New York Times, annually recognizes the world’s best digital projects: websites, videos, mobile apps and social media campaigns. The jury includes 1,000+ professionals of the Web and media markets, including Twitter founder Biz Stone, Huffington Post co-founder and editor-in-chief Arianna Huffington, and actor and director Kevin Spacey. The list of winners over the years includes projects like YouTube, Google, BBC, CNN and Facebook. (Source: RT press release)
