5 May 2004
The Cable & Satellite Broadcasting Association of Asia today launched the CASBAA Fast Facts 2004 handbook, a 92-page digest of regional pay-TV data highlighting the growth of cable and satellite TV audiences across Asia Pacific. Fast Facts 2004 comprises some 150 charts and tables of top-line data covering advertising expenditure, broad-based media consumption and audience research across 14 markets. The information includes Peoplemeter data as well as highly targeted regional surveys.
Fast Facts 2004 is designed as a tool for advertising sales directors, media buyers, media planners and clients with a need for quick-reference material about the fastest-growing advertising vehicle in the Asia Pacific. The handbook was developed by the CASBAA Research Committee working with the CASBAA Media & Research Director Robert Wilson.
“One of the greatest pleasures of bringing this project to fruition is the industry-wide cooperation that has made this possible,” said Marcel Fenez, Chairman, CASBAA. “The proactive input from the pay-TV channels, the pay-TV platform operators, commercial data suppliers and research agencies has been remarkable.”
The CASBAA Fast Facts 2004 handbook will be distributed to CASBAA member companies, as well as to advertising agencies, advertisers and other interested parties. Copies will be available at a cost of US$10.00 per copy (plus P+P) from CASBAA.
5 May 2004
ND SatCom, a leading global supplier of satellite based broadband, broadcast and military communication network solutions, has appointed Siegfried Schlabschi as new Chief Financial Officer to its executive management team. The management addition reflects the company’s direction to further expand its position in the worldwide satellite network solution market.
ND SatCom’s CEO Dr. Karl Classen commented: “We are proud to have Siegfried Schlabschi join ND SatCom as we move forward. ND SatCom’s increased global activities have resulted in new demands and we
believe that our addition will undoubtedly strengthen our presence and
our commercial efforts globally. We are pleased to have someone of
Schlabschi’s skills and experience on the team.”
4 May 2004
In line with RFE/RL’s changing priorities, as of 4 May, “RFE/RL Newsline” substantially reduces its coverage of the eight Central, Eastern, and Southeastern European states — Slovenia, Slovakia, Poland, Lithuania, Latvia, Hungary, Estonia, and the Czech Republic — that became full-fledged members of the European Union on 1 May, and also of Croatia and Bulgaria. This means that domestic political and economic developments in those countries will no longer be reported on a daily basis. RFE/RL will, however, continue to report on topics of importance to their broadcast region, including security concerns and NATO-related issues, as well as human rights and minority issues.
4 May 2004
Voice of America launched a daily Armenian-language TV feed on 3 May, aimed at providing daily TV stories to viewers in Armenia and the extensive Armenian diaspora throughout the Middle East and Europe. For this venture, VOA has partnered with Armenia TV, which will air the feeds during its weekday newscasts and present a 30-minute block of VOA television material every Saturday.
“VOA has been an important source of news and information for Armenians since 1951, and this move to television will help us reach an even greater audience,” said VOA Director David S. Jackson. “This is especially important as Armenia faces continued challenges as it develops toward a more open and democratic civil society.”
VOA’s Armenian service recently ceased its radio broadcasts in order to focus on providing television news reports and features. The Armenian Service will be able to build upon its already large radio audience to reach an even greater number of viewers throughout Armenia. A recent survey showed that 97 percent of Armenians use television each week as a source of news about current events. Armenia TV reaches 52 percent of viewers between the ages of 25 and 50 in Armenia alone and is one of the first private TV-companies in Armenia to have such an extensive reach via satellite. Armenia TV is also available via satellite subscription in Western Europe and the Middle East, including the United Kingdom, France, Germany, Switzerland, Holland, Bulgaria, Romania, Spain, Portugal, Cyprus, Greece, Lebanon, Syria and Israel.
Amerikai Dzain Herustahandes (VOA TV Magazine) is included in each weekday news programme, broadcast at 3:00 p.m. and 6:30 p.m. local time (1000 and 1330 UTC) to audiences in Armenia. A compilation of each week’s reports will air Saturdays at 11:00 p.m. local time (1800 UTC).
