14 March 2011
With 7.131 million viewers euronews confirms its leadership among the competition in Europe. For the seventh consecutive Audience EMS survey, euronews ranks at the top: 1st in weekly reach, 2nd in daily and monthly.
euronews remains ahead of the competition and particularly in some of the most important markets in Europe: 1st in weekly reach in France, Germany, Spain, Portugal, Belgium/Lux., Austria, Switzerland, Finland and Russia.
2nd in daily and monthly reach, euronews plays a leading role at the top of all international news channels in a mostly overcrowded environment (more than170 news channels broadcast in Europe).
The channels key ingredients for success are both the unique Pan-European positioning and the multi-lingual editorial services on TV, internet, mobile and on all main digital platforms.
One third of upmarket Europeans in contact with euronews
Each month, 14.1 million (30.4%) upmarket Europeans are watching, streaming or reading euronews content on TV or online.
euronews audience increasing in Scandinavia
EMS already demonstrates the attractiveness of euronews in Scandinavia where the weekly reach has increased by 6% in Denmark, by 7% in Finland and by 4% in Norway.
Olivier de Montchenu, Managing Director euronews Sales, said: These results are a fantastic message to our partners and brands willing to reach decision makers around the world. euronews is perfectly fitting todays way of consuming information. Our strategic approach embracing the digital world with relevant multilingual features and short formats is a key factor of success. euronews aim is to offer the right content, in the right place at the right moment. 2011 is a very challenging year in terms of development. We have already launched a new connected TV service with Panasonic, soon also wit all major manufacturers, several applications for iPhone and iPad. Thanks to its 10 language services, the channel can be understood today by half of the world population, this makes euronews a very effective media platform for our current and future advertisers.
Methodology: EMS measures habits of viewing, not actual dated audience. Daily and weekly reach take in account frequency and recency and therefore a more accurate reflection of viewing habits.
Source: EMS-C-EMS study, released by Synovate on March 14th, measures the media consumption of 46.4 million individuals, the elite of Europe.
About Synovate / EMS Winter 2010:
Since 1995, EMS (European Media and Marketing Survey) has measured the consumer habits of the top 20 percent of households by income in 20 European countries, representing in 2010 a population of 46.4 million Europeans.
16 western European countries: Austria, Belgium, Luxembourg, Netherlands, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Spain, Sweden, Switzerland and UK. Four Eastern European countries: Poland, Hungary, Czech Republic and Russia. Fieldwork is ongoing and EMS Winter 2010 fieldwork periods were June 2009 to June 2010.
10 March 2011
Morten Holst (45) joins Vizrt’s marketing team as Online Product Strategy Manager on June 1st. This is a newly-created position and reflects the increasing importance Vizrt attaches to growing its range of online products. Holst joins Vizrt from VG, Norway’s largest online and printed newspaper, where he held the position as Business Development Manager for Strategic Channels and Platforms.
“We’re very happy to welcome Morten to Vizrt. He has extensive knowledge and experience of the digital challenges facing today’s newspapers and TV stations. His sharp insight, analytical skills and vision are a real treasure”, said Vizrt’s Executive Vice President of Marketing, Håvard Myklebust.”
At VG, Morten was involved in several high-profile projects, among them the media group’s digital TV service, VGTV, which is distributed via the Web and IPTV, VG’s new VG+ iPad app, as well as the core web presence on vg.no. Prior to working at VG, Holst was the Head of Interactive Strategy at TV2, Norway’s largest commercial television station, and was Marketing and Sales Manager at Telenor Marktech.
Morten Holst has extensive valuable experience in product development for online, mobile, broadcast and IPTV platforms. In addition, Holst is a highly sought-after speaker internationally.
“Morten brings even more authority to our online products and online strategy. I am certain he will deliver unique benefits and substantial value to our customers”, said Myklebust.
The new role will be part of Vizrt’s growing product management team that will be extended to include more key products.
10 March 2011
The Voice of America continues to reach out to new audiences in innovative ways, and now VOA is using Facebook to teach English language lessons as part of its popular on-line learning program called The Classroom.
Heres how it works. Four times a day, the icon on VOAs Learning English Facebook page changes to indicate a live, on-line class is in session.
Students can submit questions and be part of a free, hour-long, interactive language learning experience that uses materials and lessons from The Classroom, which is now averaging more than 180,000 users a month.
One of The Classrooms Facebook teachers calls herself The English Doctor. When her class is in-session, users will be learning from Nina Weinstein, the author of dozens of books on teaching English as a foreign language. Another VOA Facebook teacher,The English Traveler, also has classes twice a day, and there are plans to add more instructors to the line-up.
Since The Classroom gave its first lesson on Facebook in February, the response has been positive, with about 16,000 views in the first 24 hour period. Thousands sign on for each lesson.
Many of VOA Facebook friends have written in to say how much they like the new program. One fan said today, We have the best teacher ever in grammar. You are so good!
Voice of America Director Danforth W. Austin says, VOAs pioneering use of Facebook to teach language is yet another example of how social media can bring people together to share common interests, and VOA is leading the way in the use of these innovative new online platforms.
You can get to the Facebook class directly from www.voanews.com/theclassroom.
VOA editors came up with idea to teach English on Facebook when they noticed they were getting hundreds of questions from VOAs 40,000 Learning English Facebook fans (click here to join) who often ask about grammar, pronunciation, capitalization, and other English usage rules.
In addition to Facebook lessons, The Classroom (click here to get started) also has a new Business Wordbook with hundreds of business terms, pictures and sample dialogues to help users learn American business English.
Under the activities tab of The Classroom, there are new English survival activities, including how to order breakfast and how to count money. Plans are also underway for a new Interactive Health Wordbook, with pictures, definitions and sample dialogues relating to health, fitness and well being.
10 March 2011
From March 14 to 16, this year´s Bregenz HD Symposium takes place in cooperation with the Fernseh- und Kinotechnische Gesellschaft (FKTG/Technical Society for Television and Cinema). The Symposium, located in the Bregenz festival theatre, is a well-established scientific event dedicated to the topics of recording, production, and archiving.
S4M – Solutions for Media will present the latest version of its Video Production Management System (VPMS) in the exhibition area. Additionally, S4M will be part of the scientific discourse: Nicolas Ley, S4M´s Product Manager for VPMS, will give a lecture on the issue of Workflow Management and Video Content in MAM.
The lecture discusses the question of how to deal with different video formats during the planning process, as well as administration tasks in Media Asset Management. S4M will especially highlight the use of workflow-dependent decisions based on centralized workflow management. The question to be examined is how users benefit when working with workflows; how different videos, depending on their format, are processed in MAM Systems, and which problems can arise from connections to a Video-Archive.
7 March 2011
In its efforts to provide localised content for children’s programmes, the Bhutan Broadcasting Service (BBS) has sought the help of ABU members to train its producers.
While children’s programming is an area where even national councils have given up, BBS has set itself the ambitious target of producing 25 percent of the network’s children’s and youth programming within the next five years, BBS General Manager Tashi Dorji said.
Towards this end, the first ABU Prizes TV Workshop on Improving Children’s Programme Content will be held from 14 to 16 March in Thimphu, Bhutan. The workshop’s trainers are Japan Prize Secretary-General Hiroko Sakaue, Islamic Republic of Iran Broadcasting’s (IRIB) TV Producer/Director Negar Estakhr and ABU Senior Executive (TV) Hanizah Hamzah.
Ms Hanizah said: “The Prix Jeunesse Foundation asked if there were any training events on child programming which it could contribute towards and I immediately thought of this workshop in Bhutan.”
She added that award-winning productions from the Prix Jeunesse Suitcase, a training tool for children’s TV professionals, would be used during the workshop. Participants will also be exposed to the children’s programmes which won the Japan Prize and the ABU Prize, in addition to IRIB’s puppetry shows.
She said that BBS had specifically requested training in puppetry and, coincidentally, last year’s Japan Prize children’s category winner employed puppets, so it provided excellent reference material.
Apart from training the participants in character development, puppet staging, decoration and sound synchronisation, the workshop will explore how to adapt Bhutanese folklore for children’s programmes, Ms Hanizah said.
The workshop will be followed by a week-long training course on storytelling for a young audience by Stéphane Bouillaud of Canal France International. (Source: ABU website)
