21 November 2011
Press TV has upgraded its broadcasting image aspect ratio from 4:3, the universal video format of the 20th century, to 16:9, the universal format for high definition and European digital televisions.
All new broadcasts for Press TV audiences worldwide will be in 16:9, and the image resolution of the broadcasts will also be higher.
The decision to shift to the widescreen (16:9) image aspect ratio comes as other major professional news agencies have also transferred their aspect ratios to the widescreen version.
21 November 2011
MBC Group celebrated its 20th Anniversary since its inception and launch of MBC1 as the first Arab Private Free-To-Air Satellite back in 1991. The celebration was limited to management, employees and their families, and reflected the Groups growth over the years, in addition to honoring staff members who have witnessed the growth with the Group over the past 20 years.
During his speech, MBC Group Chairman, Sheikh Waleed Al Ibrahim focused on the Family Spirit that binds the group together as one team, and the combined efforts and achievements that make the Group a proud organization today. Al Ibrahim said: Two decades have elapsed by quickly
starting with a big dream and reaching a reality that clearly exceeds expectations
Together, we have achieved a sustained growth thus reaching millions of Arab citizens, in the MENA region and around the world, on daily basis; enriching their lives with premium content up-to international standards, through a unique multi-media & multi-platforms experience; via blue-chip, strong and valuable recalled brands. He concluded by saying: Success comes with Responsibility
Responsibility comes with Initiative & Innovation! Together, we embody the Groups slogan: “We see hope everywhere…Yesterday, Today, and tomorrow.
From his part, the Groups Director General, Ali Al Hedeithy highlighted the Groups main stepping stones and roadmap for the future by saying: As we all know, MBC1 will soon air ARAB IDOL, and MBC4 will broadcast Season-2 of ARABS GOT TALENT. While MBC Drama has joined the Group, local productions remain in the forefront adopting International standards. He resumed by saying: MBC2 and MBC MAX continue their sustained growth with multi-year output deals concluded with the largest Hollywood and Bollywood studios, among others. MBC Action gave birth to ACTIONHA, the trademark that reflects the channels personality and the youth audience. Furthermore, and faster than before, MBC4 has witnessed the development of its grid, targeting the young Arab family, while still focusing on the contemporary Arab Woman. As for MBC3, we are progressing towards further local productions, while building partnerships with international firms. He further added: From a News perspective, Al Arabiya News Channel continues to be the category leader, with brio and clout – thus maintaining its lead as the credible and balanced News channel. Al Arabiya enjoys a competitive edge in providing on-the-ground, first hand coverage of major events and Breaking News. Whereas AlArabiya.net website, in its new and revamped format, provides international standard News content, on multi-platforms, be they interactive or mobile.
Al Hedeithy concluded by stressing: The journey continues, seeking better content, viewers engagement and adopting new avenue, while offering digital apps and Multi-Media platforms, as well as transmitting in HD, shifting to tapeless, providing apps for smart phones, in addition to other technological advancements that cater to MBCs competitiveness and will hopefully continue to do so
16 November 2011
Eurosport’s rebranding campaign in April has been awarded silver in the “Best TV/Video Campaign” international category at last night’s gala PromaxBDA Sports Media Marketing Summit in New York. The “All Sports. All Emotions” campaign featured six idents, produced in collaboration with Massive Music and Les Télécréateurs, each showing the key emotions triggered while watching live sport.
Eurosport also won silver for its Home Sweet Home of Motorbikes promo in the Best Use Of Design international category. In the national categories British Eurosport took bronze for its WTA Toronto promo in the Best Sports Promo (Clip-Based).
“We are delighted Eurosport has been recognized on such an international level at the PromaxBDA Summit, for our teams worked extremely hard on our rebranding initiative,” said Laurent-Eric Le Lay, Eurosport Chairman & CEO. “The aim of our campaign and idents was to position Eurosport as a leading provider of live sports and highlight our continued expansion as a global media group.”
Eurosport’s rebranding campaign was introduced across all Eurosport territories, from Europe and the MENA to Asia-Pacific, and was intended to position Eurosport as a modern, multi-media, multi-market platform with a mission to offer the best live sports media experience to fans everywhere, placing them at the heart of the action.
The campaign featured TV, print, web and mobile advertising, PR, a dedicated micro-site, consumer competition, music downloads, and viral and social media activation with blogger outreach.
15 November 2011
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15 November 2011
Lyon, France, Saturday 12 November 2011, at the site of its future world headquarters, euronews laid the first stone of one of the most prominent buildings in Lyon’s new Confluence district, an urban renewal project in central Lyon.
Michael Peters, the Managing Director of Euronews, was joined for the ceremony by:
Frédéric Mitterrand, French Minister of Culture and Communication, Jean-Jack Queyranne, President of the Rhône-Alpes Regional Council and former Minister, Gérard Collomb, Senator and Mayor of Lyon, President of the Greater Lyon Urban Community, along with representatives of the co-owners of the new building: Marc Papinutti, Managing Director of Voies Navigables de France (VNF), Claude Blanchet, Regional Director of Caisse des Dépôts (CDC) and the developer, Jean-Christophe Larose, Chairman of Groupe Cardinal, and the architects, Dominique Jakob and Brendan MacFarlane.
Designed by architects Jakob + MacFarlane, the future world headquarters of euronews will be an audacious and modern building with a strong identity, reflecting the values of the channel. The international news channel will be located on the docks of the Saône river, in the heart of the Lyon Confluence district, the largest urban redevelopment project in Europe.
The building will be completed in the last quarter of 2013. It will then take six months to finish the interior layout and technical installations so that the channel can begin operations at the new site in 2014.
With approximately 10,000 square metres of space on 6 levels, the building will accommodate the 800 current staff of the international news channel. The two spherical voids on the facade and the perforated outer shell of bright green aluminium are just a few of the technical feats of the building whose interior is designed to meet the needs of a television channel broadcasting live worldwide, 24 hours a day.
This new building, one of the Confluence district’s most eye-catching for its size and design, will raise the channel’s profile not only in its home base of Lyon, but also at the regional level and beyond, acting as a showcase for one of the world’s leading media companies.
This move into the city centre represents a challenge and an opportunity for euronews. The additional space is greatly needed to keep up with the expansion of the channel in recent years. By doubling the size of its premises, euronews will radically transform its working environment and its capacity for development, as well as offering its teams a new workplace in a fabulous setting at the confluence of the Rhône and Saône rivers.
euronews will co-own its future headquarters along with the Caisse des Dépôts development bank and Voies Navigables de France waterways administration agency, in a joint real estate venture, SCI Pavillon Vert (euronews 35%, Caisse des Dépôts 25%, VNF 40%).
Caisse d’Epargne Rhône Alpes (CERA) will handle the long-term financing of SCI Pavillon Vert as concerns the building itself, along with certain interior equipment. CERA also provided the financial guarantee to the developer for the construction, in the form of a real estate development contract.
euronews
euronews, the international news channel, covers world affairs 24 hours a day. With 11 language versions* and 400 journalists from more than 25 countries, euronews offers a unique perspective and analysis of the news.
Launched in 1993 and based in Lyon, euronews broadcasts to 350 million homes in 155 countries via all modes of distribution: tv, internet, smartphones, tablets…
* Arabic, English, French, German, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian.
