Arqiva, formerly Inmedia, is to launch the UK’s first dedicated Asian shopping channel, Apna Bazaar, on 26 September. Arqiva’s Satellite Media Solutions division is providing satellite space segment and uplink services for the Bradford -based channel.

“Arqiva’s reliable services are essential for reaching maximum viewers who wish to purchase quality Asian goods and textiles from their armchairs,” says co-founding director of Apna Bazaar Nadeem Malik. “Arqiva’s affordability for a start-up channel allows us to help pioneer Bradford as a broadcast district.”

“Apna Bazaar is an innovative service for UK and South Asian audiences and Arqiva’s satellite broadcasting is the most cost-effective means of reaching them,” says Arqiva’s head of broadcast sales John Bozza.

Arqiva Satellite Media Solutions has operational bases in London, Gerrards Cross, Winchester, Feltham and Bedford. A diverse range of international customers trust Arqiva Satellite Media Solutions to develop and deliver high quality and flexible solutions that include permanent and occasional broadcast services as well as IP, voice, data and digital media networks.