On the occasion of the contract signature on the ARABSAT stand today at the CabSat show in Dubai, Mr. Jean STOCK, Executive Chairman of LUXE.TV, and Mr. Khalid BALKHEYOUR, Chief Executive Officer and President of ARABSAT (Arab Satellite Communications Organization), announced the official launch of “LUXE.TV HD”, the very first High Definition TV channel to be broadcasted over the Middle-East & North-Africa region. The channel is broadcasted on Badr-4, Arabsat’s newest satellite at its 26°E Direct-to-Home “Hot-Spot”.
LUXE.TV is the new — and first — international network exclusively dedicated to the luxury world in its entire scope. With 100% original premium content, LUXE.TV opens the doors to a disruptive concept in digital television. Fully produced in High Definition, and broadcast both in High and Standard Definition, LUXE.TV provides high-end coverage of the fascinating diversity of the world of luxury by covering 6 main areas of the luxury lifestyle: Real Estate & Home Design, Sports & Leisure, Hotels & Gastronomy, Beauty & Fashion, Cars & Yachting, and Jewelry & Watches. Viewers are taken on a journey to discover all aspects of the world of luxury in the comfort of their homes with the very best of viewing technology. All content production is being shot in HD in the world’s top 20 luxury capital cities. Available in French, English and German, throughout Europe, the Middle East, and Asia, via 5 satellites, LUXE.TV has an immediate direct access to 250+ million viewers worldwide.”
“The LUXE.TV team is delighted to be the first channel to provide the 130 million Middle East and North Africa viewers of Arabsat BADR-4 with the amazing beauty and comfort of High Definition pictures. We believe that the parallel broadcast of LUXE.TV in Standard Definition [“SD”] is an excellent tool to actively promote the new HD standard. It was very important for LUXE.TV to be broadcasted in the Middle-East where amateurs appreciating the luxury lifestyle are so many”, commented Jean STOCK, Executive Chairman of LUXE.TV.
Mr. Khalid BALKHEYOUR, Arabsat President & CEO, warmly welcomed the launch of the LUXE.TV set of programs, both in High Definition and Standard Definition, as part of the Arabsat rapidly expanding offering of channels and technologies, wishing them every success.
“We are very proud to have been selected for broadcasting LUXE.TV in High Definition over the whole Arab world via BADR-4, our brand new state-of-the-art satellite launched as recently as end of last year, and we feel truly honored by their trust in our system and confidence in the extensive penetration of Arabsat’s constellation of BADR satellites at our 26° East primary fast growing DTH neighborhood, the region’s preferred “Hot Spot” for Direct-to-Home broadcasting”, he declared.
The arrival of LUXE.TV’s High Definition channel constitutes a critical milestone in achieving Arabsat’s strategy of introducing and widely spreading– the very latest TV technology across the entire MENA region, thus delivering on our strong commitment to help our customers succeed and steadily support their growth throughout the region as well as constantly stay at the forefront of high-end technological developments. We’re convinced that the dual-broadcast approach of both SD and HD signals is definitely the way forward to rapidly motivate the region’s viewers for switching over onto the stunning crispy picture quality and enjoyment of HD” he added. “We are very impressed with LUXE.TV’s technical investments, as well as by their ambitious strategy to broadcast in three different languages over two technical formats he concluded.