The Associated Press and MSN have launched the AP Online Video Network tailored for websites. ‘Our job is to bring the sites’ readers to the scene of the story,’ said Brad Kalbfeld, deputy director and managing editor of AP’s broadcast division, in a statement. ‘When people read a story on the web, they want to know what things looked like, what it felt like to be there.’
The service is available to network AP newspaper and broadcast member websites for free and offers 40 video clips per day covering national, international, technology, business, and entertainment news.
Those members participating in the service receive a custom-branded MSN Video player. Advertising will run prior to the video clip and members will get a portion of the ad revenue.