The Associated Press, the worlds leading source for news and information, announced today a new major agreement to market Los Angeles-based agency CelebrityFootages video archive. The deal is part of APs strategy to build the worlds leading entertainment stock footage offering.
Under the terms of the agreement, AP Archive, the APs footage sales division, will distribute CelebrityFootages video to the APs global customer base. The videos will be sold alongside videos by the AP and its content partners. The CelebrityFootage archive dates back two decades and is refreshed with new footage every day. The entire collection has been added to the AP Archive website where it can be searched and viewed alongside all of APs existing entertainment video. AP currently produces four daily entertainment video news feeds and its own entertainment news archive comprises approximately 100,000 videos.
AP is committed to expanding content and coverage to meet the changing needs of our customers. We are firmly in the age of the celebrity and entertainment content accounts for a rapidly growing proportion of our total sales, Alwyn Lindsey, APs director of international archives, said. By adding the CelebrityFootage collection to our own entertainment content, we have created the definitive one-stop-shop for celebrity-based video and I dont believe that any other supplier can claim to be close to the depth and breadth that we now offer.
The CelebrityFootage collection represents a comprehensive video archive of Hollywood stars and international celebrities for the past two decades.
Michael Goldberg, CEO of CelebrityFootage, said, Were really excited to be working with AP and our video adds a new dimension to their already impressive portfolio. APs global distribution network exposes our footage to a vast international audience.
The content partnership with CelebrityFootage is the latest in a growing number of significant partnerships with broadcast and media organisations that AP Archive now represents, including Democratic Voice of Burma, ABC News, Chinese Central Television, Vatican Television and WWF, the conservation organisation.