Al-Jazeera has been ranked the fifth most influential brand in the world, behind global icons Apple and Google, in a survey by a worldwide branding consultancy. The Arab news satellite channel had the fifth largest impact on the lives of 1,984 readers of Interbrand’s Brandchannel.com, behind Apple, Google, Ikea and Starbucks.
This year the channel will move further towards the mainstream with the launch in November of an English-language international news channel that will run alongside its Arabic news service and rival CNN and BBC World.