Al Jazeera Children’s Channel (JCC) has launched its new grid for 2009 2010. JCC is the first Pan-Arab ‘edutainment’ channel addressing an audience of 7 to 15 year olds.
The new bouquet will showcase the latest of JCC’s home grown content, and a rich variety of co-produced programs specially designed for the children and families in the Arab world and Europe.
With a diverse vivid content, JCC’s new line-up is best described as interactive; one hour daily and two full hours in the weekend of live transmission make it clear that a wider window is now available for the viewers to interact with their favorite channel.
This new schedule continues to fulfill the aims of the Channels clear programming policy, reflecting an educative and entertaining content that will ensure progressive interaction with children.
Malika Alouane, Director of Channels Programming at JCC said: Our strategy remains to keep leveraging tools to best communicate and connect with our audience through the silver screen and internet. By doing so, we serve a mission to contribute to building human capacity through the use of innovative technology, and influence children’s development in their formative years.”
“Since the first day in the age of JCC, we persisted on partnering with bodies and consortiums to approach our audience with both an innovative and appropriate content. Also, our research team ceases every opportunity to monitor our viewers’ thoughts and feedback to translate our findings into new and well tailored ideas”, concluded Alouane.
The new grid also features a rich assortment of “fresh” content in different formats varying between televised magazines, reality adventure, debate, games, news, and others…
Viewers located outside the geographic range of JCC’s coverage, in North and South America and some parts of Asia and Africa, can benefit from JCC’s state of the art website which enables outstanding interaction. The upgraded website features new multimedia tools like VoD (Video on Demand) and other interactive features linked to its live programs, like “Allo Marhaba” and “Aala Al Hawa”.
Worth mentioning is also the fact that up to 60% of the content viewed on JCC is own production; this high percentage whether of home grown or co-produced with world’s best entities in the field, is considered one of the highest in the childrens television industry worldwide.