Forbes Arabia has rated Al Jazeera as the leading Arab brand for 2008 – the second consecutive time since 2006. Forbes Arabia used the Brand Goodwill index to measure brand strength among 82 leading brands in the region from a range of categories that included media, communications, transport, fashion, food, cosmetics, real estate, and hotels. Forbes commissioned TNS Middle East and Africa to poll the opinions of 1200 participants from Saudi Arabia, UAE, Egypt, Morocco, Qatar, Oman, Bahrain, Kuwait, Lebanon, Jordan, Syria and Yemen. Participants were randomly exposed to the selected brands to see how familiar those brands were to them and asked a number of questions to check their loyalty to these brands; the results were then analyzed based on the strength of the participants’ relationship to these brands. Al Jazeeras brand ranked first in the tough competition where five out of the first ten leading brands were media organizations.
