The Al Jazeera TV network has announced the launch of a new channel, Al Jazeera Urdu, targeting over 110m Urdu speakers globally. ‘Initially we are targeting the Urdu-speaking population in Pakistan, then the dubbed service will spread to the Indian subcontinent as well as Urdu speakers in the United States and Europe’, said Hamad Yehya Al Nuaimi, Al Jazeera’s Marketing Director.
The Urdu service in a joint venture with Dubai based ARY Digital Network, the world’s largest Urdu Television Network that has 11 channels covering the Sub Continent, Europe, North America and the Middle East.
The channel will provide Urdu-speaking viewers with hourly news bulletins, breaking news, exclusive programmes and interviews in addition to other contents dubbed into Urdu.