Australia’s public broadcaster, the Australian Broadcasting Corporation (ABC) and one of Asia’s leading media companies, MediaCorp, have signed a partnership agreement between their international platforms.
The agreement was signed in Singapore on 26 June 2015 and sees both companies exploring opportunities for future programme and content exchange and co-production between its various platforms on television, radio and online. The cooperation includes providing news talent for live crosses and the exchange of news footage between Australia Plus TV and the partnership is applicable to regional broadcaster Channel NewsAsia and MediaCorp’s other language channels as well as radio stations. The journalism is also applicable to the whole array of media properties that both companies own, from traditional free-to-air platforms to digital entities.
In an increasingly interconnected and digital world, media organisations have to constantly seek partnerships and evolve to provide the best content for their audiences. Having a rich and diverse source of content is one way to ensure continued relevancy and access to news whenever it happens in the world.
CEO of ABC International, Ms Lynley Marshall, said: “Channel News Asia sets a benchmark for quality international broadcasting across Asia. As we extend and enrich our content and services to audiences across the region, we are delighted to have reached an agreement that will enable both companies to leverage our respective knowledge, content and platforms.”
MediaCorp’s Head of News and Premier, Ms Debra Soon, added, “With pressure on news organisations to stay relevant, report faster, expand our digital offerings and meet our competitors head on, media organisations, need to find ways to work together without compromising our business objectives or standards. We look forward to working with ABC to explore how we can do so.”
Channel NewsAsia, an English language Asian TV news channel, was established by MediaCorp in 1999 and is now viewed in 26 territories across Asia. ABC International manages the digital and social media brand Australia Plus, including AustraliaPlus.cn, as well as the 24/7 subscription television service Australia Plus TV which is available in 40 countries across the Asia Pacific region.