Page 14 - AIB | The Chanel | Issue 1 2012
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IN BRIEF
MIRCHI FOR UAE
Entertainment Network
India (ENIL) is launching
Radio Mirchi in the UAE
through a strategic business
arrangement with Abu
Dhabi Media Company.
ADMC owns multiple radio
frequencies which broadcast
across the UAE. ENIL CEO
Prashant Panday said his
company is providing
advisory services to ADMC
for the launch of a radio
station in the territory of the
UAE, and granting a
conditional licence to ADMC
for the use of its Radio
Mirchi brand.
RTI DOCO
On the 2nd anniversary of
Taiwan’s Human Trafficking
Prevention Act,
broadcast the documentary
Freeing Taiwan’s Slaves
. Sex
trafficking victims in
Taiwan’s first human
trafficking case brought to
the Supreme Court told
their stories. Despite the
Act, there is still
discrimination against the
victims – mostly migrant
workers from Southeast
Asia – in the courts and in
society. Taiwan and South
Korea have been the only
countries in Asia to receive a
Tier 1 ranking by the US
State Department for their
fight against human
trafficking.
GOOGLE TV
PARTNERS
Since updating Google TV in
October with a simpler
interface, a more TV-like
YouTube experience, and
Android Market, Google has
seen activation of devices
more than double, with over
150 apps specifically built
for TV and thousands more
Android apps from the
mobile world available to
deepen the living room TV
experience. Among the
hardware partners
announced by Google TV for
2012 will be existing partner
Sony, plus Samsung and LG,
chipset companies Marvell
and MediaTek, and Vizio.
Russian digitisation
Nielsen surveys US
media universe
THE CHANNEL
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MEDIA MARKETS
Rwanda's move to transfer
media regulatory duties has
sparked a fierce debate.
Currently, the responsibility to
regulate the media lies with the
Media High Council.
In the new draft Media Bill,
MHC will concentrate on media
development and advocacy, while
the Rwanda Utilities Regulatory
Authority (RURA) is given the
additional mandate to regulate
the media sector.
Critics question RURA's
ability to regulate media, but
others feel that MHC's revised
mandate would enable it to
concentrate much more and
efficiently on media development
and support.
In Kenya, a new regulatory
framework for broadcasters
concerning the time, manner
and nature of programming is
being published by the country's
Communication Commission
(CCK).
CCK DG Francis Wangusi said
the regulations will define how
foreigners can own media in
Kenya, enhance good ethics in
broadcasting and protect the
public from harmful content in
the media, especially during this
year's general elections.
Regulatory
moves
In its report on the digitisation of
TV in the Russian Federation, the
European Audiovisual
Observatory states that
implementation of Phase 1 (Far
East regions and southern
Siberia) is now completed, with
analogue switchoff set for 2015.
The main area of expense of the
127bn RUB budget will be the
construction of digital terrestrial
TV networks. This includes the
modernization of the Russian TV
and radio broadcasting network
(RTRN), with replacement of
antenna structures and
transmitters. DVB-T2 will be
used as DTT standard.
Currently 32% of Russian
households subscribe to a pay-
TV offer – expected to reach 42%
in 2015. The rise of pay-TV is
mainly due to the activity of
satellite TV operators (Tricolor TV
and others) which offer large and
diversified packages at low
subscription prices. The number
of Russian IPTV subscribers by
the first half of 2011 reached only
0,7m households which is 4% of
the whole pay-TV base but the
situation could change rapidly as
Rostelecom is actively developing
IPTV in its inter-regional
companies.
Almost all major Russian
operators of pay-TV and also
mobile networks offer VoD
services. The scale of the video
viewing market promises positive
perspectives for interactive
services: at the moment Russia
has one of the largest online
video audiences – 41m in June
2011.
According to Nielsen’s latest
'State of the Media: Consumer
Usage' report, traditional linear
television is still the predominant
way of people watching TV/video
in the US: with 288m Americans
ages 2-plus; 143m cite the
internet; 111m use time-shifted
TV and 30m use mobile. TV is
still the most popular device,
with 114.7m US TV households
owning at least one set and
almost one in three – 35.9m –
owning four or more TV sets. In
contrast, 211m Americans are
online and 116m (ages 13+)
access the mobile Web. The
report shows 145m Americans
have digital cable, 129m have a
DVR and 95m a satellite service.
Nielsen also surveyed over
25,000 respondents from 56
countries regarding their multi-
screen purchase behaviour and
intentions. The findings for the
globally connected consumer are
worldwide: HD TV (Already Own
35%, Will Buy 23%); 3D TV (AO
6%, WB 23%); TV w/Internet (AO
17%, WB 23%); Smartphone (AO
36%, WB 21%); Tablet (AO 12%,
WB 19%).
Digital practice
Global research-based
consultancy
has hired
Dr. Ali Fisher as Associate
Director of Digital Media
Research. Dr. Fisher, previously
director of Mappa Mundi
Consulting, is widely known for
his work in analyzing how
information flows through both
online and offline communities.
Based in InterMedia's London
office, he will lead the ongoing
expansion of the company's
global digital research practice,
which builds clients'
understanding of social media
and other digital information
environments, and how to
engage successfully with people
active in them.
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ISSUE 1 2012
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THE CHANNEL
