Page 12 - AIB | The Chanel | Issue 1 2012
Basic HTML Version
THE CHANNEL
|
MEDIA MARKETS
12
|
ISSUE 1 2012
|
THE CHANNEL
Eurosport 3D content
for Nintendo
is to provide branded
3D sports content on a weekly
basis for Nintendo’s new 3DS
gaming console. Eurosport will
provide Nintendo 3DS owners a
series of 3D sports videos from
its popular WATTS programme,
which features a mix of exciting
sporting action and the funniest
sporting outtakes from around
the world.
The 3D videos can be downloaded
free to the Nintendo 3DS on a
dedicated Eurosport video player
application accessed via Wi-Fi.
“The clips from Eurosport’s
WATTS will engage and entertain
Nintendo 3DS users," said
Heather Bowler, Eurosport’s
Global Communications Director.
“This collaboration with Nintendo
extends our branded content within
an important target audience."
The partnership between
Eurosport and Nintendo,
manufacturer of the Wii and
Nintendo DS, was announced in
early 2011, along with a raft of
other content providers such as
Sky. Eurosport is Europe's
leading sports multimedia
platform providing quality sports
content across TV, internet and
apps for mobile and tablets.
RRsat ready for Olympics
rk Ltd. has been providing
global occasional use turnaround
services to major clients for over
five years, covering numerous
types of live events, such as sports
and news originating throughout
the world. So when it comes to
the 2012 Olympics, says Shmulik
Itzhaki, Sr. Director, Broadcast
Sales & Occasional Services,
RRsat can meet the needs of TV
channels covering the Olympics,
finding the solutions needed to
send their feeds originating in
London to anywhere in the world,
robustly and cost-effectively.
The RRsat Global Network
will be of particular interest to TV
channels covering the Olympics
in that it offers worldwide
coverage on over 40 satellite
platforms, an extensive fibre
network and real-time streaming
enabling quick, easy connection
of any source to any destination –
satellite to satellite, satellite to
fibre, fibre to satellite and fibre
to fibre. RRsat’s managed
integrated fibre network, with a
IN BRIEF
RECORD
AUDIENCES
US government-funded
international broadcasters
reached an estimated 187m
people every week in 2011, an
increase of 22m over 2010,
according to new audience data
being made public by the
in its Performance
and Accountability Report.
There are significant audience
increases in Afghanistan,
where RFE/RL and VOA
together reach 75% of adults
weekly; in Egypt, where Alhurra
TV doubled its weekly
audience to 15%; and in
Indonesia, where VOA’s
aggressive affiliate strategy
has boosted weekly audiences
to some 38m adults.
STB CRACKDOWN
As reported by Dataxis, the
Brazilian Federal Justice
Ministry has decided to ban
the sale, import and advert-
ising of the STBs that enable
illegal Pay-TV channel access,
known as AZBox. The move
was spearheaded by the
Brazilian Pay-TV Association,
which estimates that the up
to 700,000 devices of this kind
in the country lose the
industry US$ 53m in revenue
per month. Other Latin
American countries such as
Paraguay, Uruguay and Chile
are also concerned about the
growth of illegal boxes.
RRI IN-FLIGHT
has started a one-year partner-
ship with CMP, publisher of
in-flight magazines of the
Romanian national air carrier
TAROM. RRI provides CMP
with articles on Romanian
culture, tourism, customs
and traditions, as well as
interviews with leading
personalities, in Romanian
and English. RRI also provides
short Romanian language
lessons for English, French,
German, Italian, and Spanish
speakers, invaluable for
foreigners visiting Romania.
2.19m people used TAROM’s
services in 2010. TAROM is
part of SkyTeam, the second
biggest global airline alliance.
major hub at BT Tower and at
Telecity Harbour Exchange, as
well as over 10 other POPs, is
interconnected with
telecommunication networks
including BT, Vyvax and Intelsat
Network and the world’s major
telecommunications providers
such as AT&T, Verizon, Level 3
Communications, TeliaSonera,
Deutsche Telecom, COLT, GTT,
PCCW, and Singtel.
In addition, RRsat offers
transportable flyaway units for
use during the Olympics.
Bahrain
media city
Bahrain News Agency reports
that Al-Arab News Channel and
Rotana Media Group are setting up
their headquarters in Bahrain's
first Media City in 2012. Manama
will house the headquarters of
Rotana group and its operation
management centres and
administrative offices, while their
studios remain in Cairo and
Beirut. In an effort to expand its
media sector, Bahrain has entered
into agreements with the BBC,
VOA and the French National
Institute of Audiovisual, and a
budget has been allocated to set
up Bahrain's first 'Press Club'.
Euronews leadership
With a view to boosting
development, the
channel's Supervisory Board has
appointed Paolo Garimberti as
its new Chairman and Michael
Peters (right) as the new CEO.
The Supervisory Board also
decided to create a new
subsidiary for Euronews, known
as Euronews Development,
which - led by Philippe Cayla –
will provide Euronews SA with
media business development
services. In November the first
stone was laid for Euronews new
world headquarters in Lyon's
Confluence district, with
operations at the new site
starting in 2014. In January
euronews announced that it had
concluded an agreement with
Israel's leading cable operator
HOT for euronews services in
English and Russian to be
distributed to 800,000 digital
subscribers throughout Israel,
thus reinforcing its presence in
the Middle East.
