Page 11 - AIB | The Chanel | Issue 1 2012

Two billion viewers
and counting
Today, alternative platforms and
changing viewing habits are
impacting the business of
delivering TV content. But from a
global perspective, the total
number of viewers and the
consequential need for quality
and timely content continues to
increase.
To keep pace with their
competitors, DTH providers are
adding more and more digital
content to enrich their offering.
They are increasing the number
of HD programmes, and adding
extra SD and now 3D channels
too. More and more data and
subsequently expenditure is
therefore required. To stay
profitable, DTH providers are
streamlining their activities and
reducing operating costs by
using the latest satellite and
compression equipment,
improving the efficiency of
satellite capacity. This at the
same time increases the amount
of content per multiplex and
reduces costs too.
For more than 26 years,
Newtec has been a key player in
this field, enabling transition to
digital distribution of TV
channels via satellite. Over two
billion viewers can enjoy
watching TV thanks to Newtec
technology. The company
continues to revolutionise the
DTH industry by enabling the
distribution of thousands of TV
channels to a global audience,
and particularly people living in
remote areas without terrestrial
distribution networks. The DVB-
S2 technology offered by Newtec
has convinced many investors to
develop their DTH business and
the rapidly growing number of
subscribers has quickly
supported the creation of a solid
industry.
The convergence of broadcast
and ICT worlds has also had a
major impact on systems and
solutions for broadcasters with a
significant move towards IP.
Nowhere else is this exemplified
more than in the Newtec-
developed MENOS (Multimedia
Exchange Network over
Satellite) network operated by
the Arab States Broadcasting
Union (ASBU). This all-IP
solution for exchanging
multimedia content over
satellite will be integral in
screening the Olympics in HD in
the Middle East for the first
time ever.
MEDIA MARKETS | THE CHANNEL