Page 10 - AIB | The Chanel | Issue 1 2012
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THE CHANNEL
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MEDIA MARKETS
India keeps eye
on media
The Indian government has
entered into a dialogue with
social networking firms,
including Google, Facebook and
Twitter, seeking their views on
effective use of these platforms,
and is also working on
guidelines for its own officials on
how to make good use of social
media to reach out to a wider
population.
IT and Telecom Minister Kapil
Sibal has asked internet firms to
evolve a mechanism to regulate
content and ensure that no
defamatory and incendiary
material is uploaded. The
government asserted that there
was no question of censorship of
the internet.
Affirming his government's
commitment to a free press in
the wake of Sibal's comments,
Prime Minister Manmohan Singh
asked the media to take steps to
check sensationalism in coverage
and focus on issues that are
"really important" for the nation.
In a move aimed at checking
the growing misuse of the
internet by terror groups, the
Indian government is also
proposing a comprehensive new
law which will make it mandatory
for internet companies to share
real-time information with
intelligence and security
agencies on national security
and terrorism cases.
A Department of Tele-
communications report says in
the next five years a facility for
centralised monitoring will be
created throughout the country
to intercept phone calls and
monitor internet content.
RT video most watched
An
YouTube channel video was
the most watched news item on
the video hosting platform in 2011,
according to YouTube year-end
statistics published by Google.
RT’s video featuring
helicopter footage of tsunami
waves approaching the shores of
Japan was watched over 20m
times on YouTube. RT was the
first ever news channel to break
the 500m view threshold on
YouTube, with total channel
views currently over 630m.
YouTube’s director of video
partnerships, Patrick Walker is
quoted as saying "RT is our
trump card, one of the, if not the
biggest news provider on
YouTube worldwide".
RT’s editor-in-chief Margarita
Simonyan said that when they
began working with the global
video platform, they could not
have imagined such rapid
success.
In 2007 RT became the first
Russian TV channel to start
posting its footage on YouTube.
In March 2011 the channel was
IN BRIEF
PERSONAL
CLOUD VISION
Lenovo, the world's number
two PC company, unveiled the
first smart TV to run Google
Android 4.0 at this year's CES.
Powered by Qualcomm's 8060
Snapdragon dual-core CPU,
the K91 is voice-activated,
integrating video-on-demand,
internet and traditional TV
programming. As part of its
"Personal cloud" vision,
Lenovo also launched the
IdeaTab S2 tablet and S2
smartphone. Already available
in China, the products are to
be released worldwide later.
AUDIENCE
TRANSFER
International broadcaster
celebrated its
75th anniversary in 2011. As a
result of budget cuts shortwave
broadcasts ended, leaving the
internet as the prime
distribution platform. Radio
Prague's head Miroslav
Krupicka says they have now
successfully transferred most
of their audience to the
internet and receive 1,000,000
visits per month - podcasting
is particularly popular. The
internet is complemented by
satellite, social networks and
rebroadcasting by two dozen
local stations around the
world. On SW, Radio Prague
is still available in North
America via Radio Miami.
RNW'VOTE
COMPASS'
Huna Amsterdam, the Arabic
service of
launched the online
'Vote Compass' at
for the
parliamentary elections in
Egypt, to help voters determine
their position in the political
landscape. The independent
tool provides an online
questionnaire about the user's
opinions on major political,
economic and social issues,
which are then compared
with the manifesto of each
political party. 'Vote Compass'
does not give voting advice but
indicates to what extent
political parties are close to
the personal views of users.
the most viewed globally, having
outdone Vevo, the biggest music
video web site. In November, RT
was selected as the best channel
representing Russia in Europe at
the prestigious Hot Bird TV
Awards 2011.
10
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ISSUE 1 2012
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THE CHANNEL
Tokyo Sky
Tree
The world's tallest stand-alone
communications tower is nearing
completion in Sumida, Tokyo,
Japan – at 634m it’s tall enough to
provide complete digital terrestrial
TV broadcast coverage for the
high-rise city. It will be used by a
number of private and PSB media
companies, among them NHK
and Nihon TV, FM radio broad-
casters J-WAVE and NHK Tokyo
FM, and also for the purposes of
'1seg' mobile terrestrial digital
audio/video and data broadcasting
services. The tower is equipped
with special features to
withstand seismic shocks during
Japan's frequent earthquakes.
