The Asia-Pacific Broadcasting Union [ABU], the professional association representing over 150 member broadcasters and affiliates in 55 countries across the AsPac region, is relaunching its logo competition in its search for a new logo in line with the ABUs rebranding exercise.
Entries to the new competition are required to be a more contemporary version of the existing logo. In other words, the design must be an updated version of the existing logo and must not be a radical departure from the existing logo. It should still incorporate the concept of two arms representing the broadcasters of the Asia-Pacific working together to achieve their developmental objectives but at the same time promoting cultural diversity. This is similar to the concept of Yin Yang, of which the existing logo incorporates a stylised representation.
Criteria
The following criteria should be followed:
The design should have a ‘meaning’ in that the designer should explain what message the logo is trying to convey.
The new logo should be single colour (blue), or blue and black, or two-tone blue and black, in order to maintain an association with the existing logo.
The design should not resemble an existing logo. (Prior to reaching a decision on a final choice, the ABU will require a written declaration that the submitted designs are not a copy of any existing logo, and do not, to the best of the designers belief, closely resemble any existing logo apart from the ABUs).
The font used should be an original design in order to avoid any possible claims of copyright breach.
Each new design should be submitted in three forms clean logo, letterhead layout and business card layout and be suitable for superimposing with credits at the end of a television production.
The new competition is opened to any artist or designer and is not restricted to employees of ABU members.
All entries should be submitted to logo@abu.org.my. The closing date for entries is 21 April 2006.
The ABU Administrative Council will review the entries at its meeting on 26 April to be held in the Maldives. If a suitable entry or entries are identified, a recommendation will be made to 2006 ABU General Assembly to be held in Beijing, China, in November. A cash prize of US$1,000 will be awarded as soon as a final decision is made. The designer of the new logo will also receive a return economy air ticket and accommodation to attend the 2007 ABU General Assembly in Tehran, Iran, to receive a Commemorative Certificate.
For more information, please visit www.abu.org.my or contact Tony Chan, tony.c@abu.org.my.
The ABU is a member of the AIB.